Friday, December 18, 2015

Annamalai University December 2014 Question Paper B.M.M / B.Com (MARKETING MANAGEMENT) : DISTRIBUTION MANAGEMENT

Annamalai University december 2014 question paper
B.M.M / B.Com (MARKETING MANAGEMENT)
DEGREE EXAMINATION, December 2014
(THIRD YEAR)
(PART – IV)
320 / 740 : DISTRIBUTION MANAGEMENT
 New Regulations /Old Regulations
Time: Three hours Maximum: 100 marks
 Answer any FIVE questions (5 × 20 = 100)
 All questions carry Equal Marks
1. What is the need for and significance of distribution management? Elucidate.
2. Briefly explain the factors influencing the identification of channel member.
3. Distinguish between an Agents and a Merchant intermediaries.
4. Who are agent middlemen’s in distribution channel and discuss classification of
agent middlemen.
5. Describe the role of sales executives as regards wholesalers.
6. Bring out the functions of wholesalers in the channel of distribution and
classify the types.
7. Discuss the relationship between wholesalers and manufactures.
8. What are the requisites of successful retailer? – Explain.
9. Describe the merits and demerits of Private warehousing.
10. Explain the factors influencing the location of ware house.

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