Friday, December 18, 2015

B.M.M / B.Com (MARKETING MANAGEMENT) : INDUSTRIAL AND SERVICES MARKETING Annamalai University December Question Paper 2014

Annamalai University december question paper 2014
B.M.M / B.Com (MARKETING MANAGEMENT)
DEGREE EXAMINATION, December 2014
(THIRD YEAR)
(PART – IV)
310 / 730 : INDUSTRIAL AND SERVICES MARKETING
New Regulations /Old Regulations
Time: Three hours Maximum: 100 marks
Answer any FIVE questions (5 × 20 = 100)
All questions carry Equal Marks
1. Enumerate the importance of industrial marketing.
2. Distinguish between consumer marketing and industrial marketing.
3. What are the characteristics and motives of industrial buyers?
4. How do you classify the industrial goods? Describe.
5. Explain the pricing strategies of industrial products.
6. Describe Industrial goods distribution strategies.
7. How are the services markets segmented describe?
8. What are the missions of service marketing?
9. Define tourism. State and explain the different types of uses of tourism services.
10. Enumerate the advantages of hospital services.

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