Dr.A.P.J.Abdul Kalam University MBA III SEM - Work Study and Productivity [MBA305P] Dec - 2020 Question Papers

Dr.A.P.J.Abdul Kalam University 

Master of Business Administration

Third Semester Main Examination, Dec-2020

Work Study and Productivity [MBA305P]

Time: 3:00 

Max Marks 80

Note : Attempt any five questions. All question carry equal marks.

Q.1 Explain in detail Productivity Improvement factors which are Internal to Organization.

Q.2 Explain in detail Productivity Improvement Factors which are External to Organization.

Q.3 Define various Techniques to reduce Work Content and ineffective Time.

Q.4 Explain Work- Sampling Procedure. How do you calculate number of observations to be

taken?

Q.5 Draw the various process chart symbols and explain their meaning.

Q.6 Discuss the factors responsible for reducing Productivity. What are the steps to be taken

to increase the productivity?

Q.7 Explain the construction, uses and drawbacks of String Diagram

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Dr.A.P.J.Abdul Kalam University MBA III SEM - Sales and Distribution Management [MBA305M] Dec - 2020 Question Papers

Dr.A.P.J.Abdul Kalam University 

Master of Business Administration

Third Semester Main Examination, Dec-2020

Sales and Distribution Management [MBA305M]

Time: 3:00 Hrs 

Max Marks 80

Note: 1. Attempt any five questions out of seven.

2. All question carry equal marks.

Q.1 Define personal selling? Explain the role of personal selling in marketing mix.

Q.2 Discuss the non-statistical methods of sales forecasting including Delphi Techniques.

Q.3 Explain Consumer’s clinic and Experts Opinion method with their merits and demerits.

Q.4 Which factors are most critical in selecting distribution channel?

Q.5 Explain the elements of Behavioral Equation Theory with respect to the buyer

dissonance.

Q.6 What is merchandising? How does the store manager prepare his merchandising plan?

Q.7 What is the importance of e-commerce in arranging channels of distribution for any of

the company?

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Dr.A.P.J.Abdul Kalam University MBA III SEM - Relational Database Management Systems using ORACLE [MBA305I] Dec - 2020 Question Papers

Dr.A.P.J.Abdul Kalam University 

Master of Business Administration

Third Semester Main Examination, Dec-2020

Relational Database Management Systems using ORACLE [MBA305I]

Time: 3:00 

Max Marks 80

Note : Attempt any five questions. All question carry equal marks.

Q.1 What is DBMS? Write their advantages and disadvantages.

Q.2 What do you mean by weak entity and strong entity? Differentiate between them.

Q.3 Write a detailed note on RDBMS.

Q.4 Explain the PL / SQL block structure.

Q.5 Explain 12 Codd”s rules for DBMS.

Q.6 Describe the concept of Normalization process with examples.

Q.7 Explain PL/SQL Database with suitable example.

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Dr.A.P.J.Abdul Kalam University MBA III SEM - Social Psychology [MBA305H] Dec - 2020 Question Papers

Dr.A.P.J.Abdul Kalam University 

Master of Business Administration

Third Semester Main Examination, Dec-2020

Social Psychology [MBA305H]

Time: 3:00 Hrs 

Max Marks 80

Note : Attempt any five questions.

All questions carry equal marks.

Q.1 Define Social Psychology and Illustrate its relevance in present business scenario.

Q.2 What is non-verbal communication? Define Impression Management.

Q.3 Define self-concept, self-esteem, self-efficacy, self-monitoring and self-focusing.

Q.4 How conformity and compliance interrelated with regard to social influence.

Q.5 How is application blank and reference investigation an important part of interviews.

Q.6 What is safety psychology? Explain differential accident liability.

Q.7 What is meant by social perception? Discuss the theories of attribution in brief.

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Dr.A.P.J.Abdul Kalam University MBA III SEM - Bank and Insurance Management [MBA305F] Dec - 2020 Question Papers

Dr.A.P.J.Abdul Kalam University 

Master of Business Administration

Third Semester Main Examination, Dec-2020

Bank and Insurance Management [MBA305F]

Time: 3:00 

Max Marks 80

Note : Attempt any five questions.

All question carry equal marks.

Q.1 Discuss the various factors considered in determination of life insurance policies.

Q.2 Explain the functions and process of Asset Liability Management in banks.

Q.3 What do you understand by CAMELS Rating? What are the key ratios involved in it?

Q.4 Discuss various life insurance policies available in Indian market.

Q.5 Explain the concept of Mortality Tables and Reinsurance.

Q.6 What are the objectives and functions of state level development banks in India?

Q.7 Discuss IRDA, its functions and importance in insurance sector.

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Dr.A.P.J.Abdul Kalam University MBA III SEM - Product Innovation and Planning [MBA304P] Dec - 2020 Question Papers

Dr.A.P.J.Abdul Kalam University 

Master of Business Administration

Third Semester Main Examination, Dec-2020

Product Innovation and Planning [MBA304P]

Time: 3:00 

Max Marks 80

Note : Attempt any five questions. All question carry equal marks.

Q.1 What are the various product Mix Decisions.

Q.2 Explain in detail various steps of Idea Generation.

Q.3 Explain in detail various steps of successful product development procedure.

Q.4 Discuss with suitable example, the process of launching a new product in the market.

Q.5 What do you understand by Materials Planning and Control?

Q.6 Define the process of materials planning.

Q.7 What are the decisions required in the operationalization of a product life cycle

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Dr.A.P.J.Abdul Kalam University MBA III SEM - Advertising and Brand Management [MBA304M] Dec - 2020 Question Papers

Dr.A.P.J.Abdul Kalam University 

Master of Business Administration

Third Semester Main Examination, Dec-2020

Advertising and Brand Management [MBA304M]

Time: 3:00 

Max Marks 80

Note : Attempt any five questions. All question carry equal marks.

Q.1 Discuss Social and Ethical Regulatory Aspects of Advertising with suitable examples.

Q.2 Explain the Hierarchy of effects model. Also describe its significance in the field of

advertising.

Q.3 Explain hierarchy of effects model & advertising objectives.

Q.4 Discuss the economic and regulatory aspects of advertising with suitable examples.

Q.5 Discuss: Brand Planning, Brand Vision and Visioning Process.

Q.6 What is Brand Equity? How does a marketer understand and increase the brand equity of

its brands in the market.

Q.7 What is DAGMAR? Explain the goals of advertising?

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Dr.A.P.J.Abdul Kalam University MBA III SEM - Management Information System [MBA304I] Dec - 2020 Question Papers

Dr.A.P.J.Abdul Kalam University 

Master of Business Administration

Third Semester Main Examination, Dec-2020

Management Information System [MBA304I]

Time: 3:00 

Max Marks 80

Note : Attempt any five questions. All questions carry equal marks.

Q.1 Define System. Discuss any three system characteristics.

Q.2 Define and Explain the term MIS. State its objectives.

Q.3 Explain in detail Planning, Implementation and Controlling of MIS.

Q.4 Draw a flowchart to generate the prime number lying between 0 to 100.

Q.5 What steps are important if you want to convert manual MIS to computer based on-line

MIS?

Q.6 Discuss the system analysis and design life cycle phase with examples.

Q.7 Differentiate between batch processing and real time processing system.

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Dr.A.P.J.Abdul Kalam University MBA III SEM - Human Resource Development & Audit [MBA304H] Dec - 2020 Question Papers

Dr.A.P.J.Abdul Kalam University 

Master of Business Administration

Third Semester Main Examination, Dec-2020

Human Resource Development & Audit [MBA304H]

Time: 3:00 

Max Marks 80

Note : Attempt any five questions.

All question carry equal marks.

Q.1 Define HRD. Discuss its Evaluation, Challenges and Goals.

Q.2 What are the roles and competencies of HRD professionals?

Q.3 How can HR strategies be developed? Discuss the systems approach to HRD.

Q.4 What is career management and development? Discuss its essential attributes.

Q.5 What are the various HRD System Design Principles? Discuss the design and

administration of select HRD systems.

Q.6 Explain Blue collar employees. Discuss the HRD systems for international managers.

Q.7 Training and development is the heart and soul of HRD. Justify.

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