Dr.A.P.J.Abdul Kalam University
Master of Business Administration
Third Semester Main Examination, Dec-2020
Product Innovation and Planning [MBA304P]
Time: 3:00
Max Marks 80
Note : Attempt any five questions. All question carry equal marks.
Q.1 What are the various product Mix Decisions.
Q.2 Explain in detail various steps of Idea Generation.
Q.3 Explain in detail various steps of successful product development procedure.
Q.4 Discuss with suitable example, the process of launching a new product in the market.
Q.5 What do you understand by Materials Planning and Control?
Q.6 Define the process of materials planning.
Q.7 What are the decisions required in the operationalization of a product life cycle
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