Wednesday, February 8, 2023

Dr. A.P.J. Abdul Kalam University MBA IV Sem Service & Retail Marketing [MBA404M] June 2021 Question Paper

Dr. A.P.J. Abdul Kalam University

Master of Business Administration

Fourth Semester Main Examination, June-2021

Service & Retail Marketing [MBA404M]

Time: 3:00 Max Marks 80

Note : Attempt any five questions.

 All question carry equal marks.

Q.1 Write a note on developing promotion mix for relating.

Q.2 What is retail and what is its role in marketing? Write a detailed note

on "Retail Layout".

Q.3 Explain application of service marketing in marketing of educational

and professional services.

Q.4 What are the various product strategies available to a service firm?

What are the implications of each strategy?

Q.5 Explain various determinants of service quality.

Q.6 Write a detailed note on 7 P's of service marketing.

Q.7 What are the basic differences between pricing of goods and pricing of

services? Discuss the characteristics of services influencing their


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