Wednesday, February 8, 2023

Dr. A.P.J. Abdul Kalam University MBA IV Sem Consumer Behavior & Rural Marketing [MBA405M] June 2021 Question Paper

Dr. A.P.J. Abdul Kalam University

Master of Business Administration

Fourth Semester Main Examination, June-2021

Consumer Behavior & Rural Marketing [MBA405M]

Time: 3:00 Max Marks 80

Note : Attempt any five questions. All question carry equal marks.

Q.1 Discuss the influence of personal factors on consumer buying


Q.2 What demographical characteristics should be taken into consideration

for developing strategy in consumer market?

Q.3 Define Product? Explain Product Strategies in rural markets.

Q.4 Discuss the influence of cultural factors on consumer buying behavior.

Q.5 Discuss the various types of distribution channels in rural India.

Q.6 Define the term warehousing. What are the advantages of


Q.7 Enumerate difference between rural and urban marketing. Give

suitable examples.

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