Wednesday, February 8, 2023

Dr. A.P.J. Abdul Kalam University MBA IV Sem International Marketing [MBA403M] June 2021 Question Paper

Dr. A.P.J. Abdul Kalam University

Master of Business Administration

Fourth Semester Main Examination, June-2021

International Marketing [MBA403M]

Time: 3:00 Max Marks 80

Note : Attempt any five questions. All question carry equal marks.

Q.1 Explain the political and legal environment factors affecting the

Global Marketing.

Q.2 Write short notes on Role of IMF in International Trade.

Q.3 What are the different methods of market entry in International

market?

Q.4 Define “Global Marketing”. What are the different stages involved

in Global Marketing Process?

Q.5 Discuss pricing factors affecting pricing in international marketing.

Q.6 What are the advantages of International Marketing?

Q.7 Explain theories of International trade and discuss multinationals

global markets?

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