Tuesday, January 31, 2023

Dr. A.P.J. Abdul Kalam University BBA VI SEM Retail Management [BBA602T] June 2021 Question Paper

Dr. A.P.J. Abdul Kalam University

Bachelor of Business Administration

Sixth Semester Main Examination, June-2021

Retail Management [BBA602T]

Time: 3:00 Hrs Max Marks 80

Note: Attempt any five questions.

All questions carry equal marks.

Q.1 Briefly explain Internet Technology in redefining the retail industry in the entire value

chain?

Q.2 What is the need and impact of FDI in retail sector. Does FDI is a treat for unorganized

retail players in India

Q.3 What are Characteristics of a department stores and compare it with discount stores?

Q.4 Explain in detail how the service quality gap model fit in retail sector. How these gaps

can be reduced?

Q.5 Explain Retail Promotion Mix? Describe its components.

Q.6 Write a brief note on Market Penetration and Market Skimming.

Q.7 Explain the components of Retail Marketing Mix

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