Tuesday, January 31, 2023

Dr. A.P.J. Abdul Kalam University BBA VI SEM Retail Management [BBA602T] June 2021 Question Paper

Dr. A.P.J. Abdul Kalam University

Bachelor of Business Administration

Sixth Semester Main Examination, June-2021

Retail Management [BBA602T]

Time: 3:00 Hrs Max Marks 80

Note: Attempt any five questions.

All questions carry equal marks.

Q.1 Briefly explain Internet Technology in redefining the retail industry in the entire value


Q.2 What is the need and impact of FDI in retail sector. Does FDI is a treat for unorganized

retail players in India

Q.3 What are Characteristics of a department stores and compare it with discount stores?

Q.4 Explain in detail how the service quality gap model fit in retail sector. How these gaps

can be reduced?

Q.5 Explain Retail Promotion Mix? Describe its components.

Q.6 Write a brief note on Market Penetration and Market Skimming.

Q.7 Explain the components of Retail Marketing Mix

Scanned Copies:

Share This
Previous Post
Next Post

B.E Civil Engineer Graduated from Government College of Engineering Tirunelveli in the year 2016. She has developed this website for the welfare of students community not only for students under Anna University Chennai, but for all universities located in India. That's why her website is named as www.IndianUniversityQuestionPapers.com . If you don't find any study materials that you are looking for, you may intimate her through contact page of this website to know her so that it will be useful for providing them as early as possible. You can also share your own study materials and it can be published in this website after verification and reviewing. Thank you!


Pen down your valuable important comments below

Search Everything Here