Tuesday, January 31, 2023

Dr. A.P.J. Abdul Kalam University BBA VI SEM Strategic Management [BBA603T] June 2021 Question Paper

Dr. A.P.J. Abdul Kalam University

Bachelor of Business Administration

Sixth Semester Main Examination, June-2021

Strategic Management [BBA603T]

Time: 3:00 Hrs Max Marks 80

Note : Attempt any five questions.

All questions carry equal marks.

Q.1 Describe the scope and significance of Corporate Strategy?

Q.2 Explain procedure to implement innovation process in an organization?

Q.3 Write short note on-

 BCG Matrix

 Leadership Implementation

Q.4 Write short note on –

 ETOP

 SWOT

Q.5 What is “Strategic Management”? Discuss the various steps in strategic management?

Q.6 Differentiate between Generic Strategies and Competitive Strategies?

Briefly explain different types of Generic Strategies?

Q.7 Explain in detail Portfolio Management?

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