Tuesday, January 4, 2022

Dr.A.P.J.Abdul Kalam University MBA IV SEM JUNE 2020 International Marketing [MBA403M] Aug-Sep 2020 Question Paper

Dr.A.P.J.Abdul Kalam University Old Question Papers

Master of Business Administration

Fourth Semester Main Examination, Aug-Sep 2020

International Marketing [MBA403M]

Time: 3:00 Max Marks 80

Note : Attempt any five questions. All question carry equal marks.

Q.1 Explain theories of international trade and discuss multinational global market.

Q.2 Explain how economic environment plays a vital role in global marketing decision.

Q.3 Differentiate among domestic, international, multinational and global markets with examples.

Q.4 Explain the various regional agreements in international trade.

Q.5 What is the EPRG model? Explain in detail.

Q.6 How can advertisers overcome the problems of low literacy in their markets?

Q.7 What is international trade? Discuss its importance

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PDF Link to download : Dr.A.P.J.Abdul Kalam University MBA IV SEM JUNE 2020 International Marketing [MBA403M] Aug-Sep 2020 Question Paper

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