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Dr.A.P.J.Abdul Kalam University MBA IV SEM JUNE 2020 Service & Retail Marketing [MBA404M] Aug-Sep 2020 Question Paper

Dr.A.P.J.Abdul Kalam University Old Question Papers

Master of Business Administration

Fourth Semester Main Examination, Aug-Sep 2020

Service & Retail Marketing [MBA404M]

Time: 3:00 Max Marks 80

Note : Attempt any five questions.

 All question carry equal marks.

Q.1 Write a note on developing promotion mix for relating.

Q.2 What is retail and what is its role in marketing? Write a detailed note on "Retail Layout".

Q.3 Explain application of service marketing in marketing of educational and professional services.

Q.4 What are the various product strategies available to a service firm? What are the implications of each strategy?

Q.5 Explain various determinants of service quality.

Q.6 What is market segmentation? Describe how market segmentation may be used for service.

Q.7 Write a detailed note on 7 P's of service marketing

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