Mangalore University M.A MCJ Advertising and PR (Open Elective) Dec 2018 Question Paper

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III Semester M.A. Examination, December 2018

(CBCS)

Journalism and mass communication

Advertising and PR (Open Elective)

Time : 3 Hours Max. Marks : 70

PART – A

 Note : 1) Answer any five questions of the following.

2) All questions carry equal marks.

Note : Answer any five of the following. (5x10=50)

1. Define advertising. Explain the nature and scope of advertising.

2. Explain the types of advertising with suitable examples.

3. Analyse the merits and demerits of newspaper as a medium of advertising.

4. Discuss the role and responsibilities of PR practitioner.

5. Describe the role of house journal as a tool of public relations.

6. Delineate the role of PR in crisis management with suitable instances.

7. Write a detailed note on event management.

8. What is corporate social responsibility ? Explain with example.

PART – B

 Note : 1) Write short notes on any four of the following.

2) All questions carry equal marks.

9. Write short notes on any four of the following : (4x5=20)

 a) Ad Agency

b) Slogan

c) Web advertising

d) Corporate communication

 e) Media conference

f) PRCI.

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