University Of Pune Question Paper
M. M. M. ( Semester - IV ) Examination - 2010
INDUSTRIAL MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) What is Derived Demand ? Explain various factors affecting Industrial
Demand.
Q.2) Discuss how Buying Grid Model is helpful in understanding Industrial Buying
Behaviours.
Q.3) How does Industrial Market differ from Consumer Market ? Give examples.
Q.4) “Advertising and Sales Promotion are not the major techniques of Promoting
Industrial Products.” Do you agree ? Justify your answer.
Q.5) Explain factors which affect Channel Decision for Industrial Products.
Q.6) What different Purchasing Systems are used in Industrial Buying ? What
are the merits and demerits of each of them ?
Q.7) Write short notes : (Any Two)
(a) Leasing
(b) Industrial Product Life Cycle
(c) Trade Shows and Exhibitions
(d) Buying Roles in Industrial Buying
M. M. M. ( Semester - IV ) Examination - 2010
INDUSTRIAL MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) What is Derived Demand ? Explain various factors affecting Industrial
Demand.
Q.2) Discuss how Buying Grid Model is helpful in understanding Industrial Buying
Behaviours.
Q.3) How does Industrial Market differ from Consumer Market ? Give examples.
Q.4) “Advertising and Sales Promotion are not the major techniques of Promoting
Industrial Products.” Do you agree ? Justify your answer.
Q.5) Explain factors which affect Channel Decision for Industrial Products.
Q.6) What different Purchasing Systems are used in Industrial Buying ? What
are the merits and demerits of each of them ?
Q.7) Write short notes : (Any Two)
(a) Leasing
(b) Industrial Product Life Cycle
(c) Trade Shows and Exhibitions
(d) Buying Roles in Industrial Buying
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