University Of Pune Question Paper
M. M. M. ( Semester - IV ) Examination - 2010
DIRECT MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) Differentiate between Direct Marketing and Interactive Marketing. Explain
main tasks of a Manager involved in the Direct Marketing.
Q.2) “Rapid Growth of Web-based Retailing will change overall business scenerio
in the forthcoming decade.” Do you agree ? Justify.
Q.3) Explain Concept of CRM in detail.
Q.4) Give unique characteristics of following addressable media : (Any Two)
(a) Direct Mail
(b) E-mail
(c) SMS
Q.5) Explain role of Brands and Personalised Marketing Communications in
Direct Marketing, with suitable examples.
Q.6) Write a detailed note on Automatic Vending Machine, its benefits and
limitations in the Indian Market.
Q.7) Write short notes : (Any Two)
(a) Catalogue Marketing
(b) Exhibition / Trade Fairs
(c) Data Warehousing
(d) Teleshopping Networks
M. M. M. ( Semester - IV ) Examination - 2010
DIRECT MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) Differentiate between Direct Marketing and Interactive Marketing. Explain
main tasks of a Manager involved in the Direct Marketing.
Q.2) “Rapid Growth of Web-based Retailing will change overall business scenerio
in the forthcoming decade.” Do you agree ? Justify.
Q.3) Explain Concept of CRM in detail.
Q.4) Give unique characteristics of following addressable media : (Any Two)
(a) Direct Mail
(b) E-mail
(c) SMS
Q.5) Explain role of Brands and Personalised Marketing Communications in
Direct Marketing, with suitable examples.
Q.6) Write a detailed note on Automatic Vending Machine, its benefits and
limitations in the Indian Market.
Q.7) Write short notes : (Any Two)
(a) Catalogue Marketing
(b) Exhibition / Trade Fairs
(c) Data Warehousing
(d) Teleshopping Networks
0 comments:
Pen down your valuable important comments below