Are you eagerly looking for Advertising and Sales Promoting Previous Years Question Papers of B.Com VOC in Assam University ? You can download here Nov Dec 2007 previous exam paper for B.Com Advertising and Sales Promoting. Read the description of the question paper provided below and then collect the contents of exam paper.
Assam University
B.COM (VOC) EXAMINATION NOV / DEC 2007
Advertising and Sales Promoting
TIME: 3 Hours
Max Marks: 90
Section-A
ANSWER ANY TEN SUB QUESTIONS.EACH SUB QUESTION CARRIES 2 MARKS (MARKS: 10 x 2=20)
1 a) Mention four advantages of Tele Marketing.
b) Give the meaning of press conference
c) What is an ad-copy?
d) What is advertising evaluation?
e) Expand 'DAGMAR'
f) Define media planning
g) What is ethics in advertising
h) What is copywriting?
i) Give the meaning of advertising copy
j) Mention the four functions of advertising agencies.
k) Mention the difference forms of agency commission
l) What is pre-testing communication?
SECTION-B
ANSWER ANY FIVE QUESTIONS OF THE FOLLOWING .EACH QUESTION CARRIES FIVE MARKS
(MARKS: 5*5=25)
2. Briefly explain the factors influencing the choice of advertising media
3. Explain in brief the different methods of advertising evaluation.
4 Write a note on intellectual property rights.
5. Briefly explain the importance of sales promotion.
6. Write a note on Marketing Research.
7. What are unethics in advertising ? Comment on it.
8. Discuss the merits and demerits of Mail Advertising
9. Briefly explain the various forms of display advertising
SECTION-C
ANSWER ANY THREE QUESTIONS FROM THE FOLLOWING .EACH QUESTION CARRIES 15 MARKS (MARKS: 3*!5=45)
10. Discuss the creative process in Advertising
11. Explain the significance of Rural Marketing in India
12. Write a short notes on:
a) Tele-marketing
b) Post testing methods
c) Direct marketing
13 .Explain the role of advertising manager in the company
14. How Consumer Protection Act,plays prominent role against unethical immoral advertisement?
Assam University
B.COM (VOC) EXAMINATION NOV / DEC 2007
Advertising and Sales Promoting
TIME: 3 Hours
Max Marks: 90
Section-A
ANSWER ANY TEN SUB QUESTIONS.EACH SUB QUESTION CARRIES 2 MARKS (MARKS: 10 x 2=20)
1 a) Mention four advantages of Tele Marketing.
b) Give the meaning of press conference
c) What is an ad-copy?
d) What is advertising evaluation?
e) Expand 'DAGMAR'
f) Define media planning
g) What is ethics in advertising
h) What is copywriting?
i) Give the meaning of advertising copy
j) Mention the four functions of advertising agencies.
k) Mention the difference forms of agency commission
l) What is pre-testing communication?
SECTION-B
ANSWER ANY FIVE QUESTIONS OF THE FOLLOWING .EACH QUESTION CARRIES FIVE MARKS
(MARKS: 5*5=25)
2. Briefly explain the factors influencing the choice of advertising media
3. Explain in brief the different methods of advertising evaluation.
4 Write a note on intellectual property rights.
5. Briefly explain the importance of sales promotion.
6. Write a note on Marketing Research.
7. What are unethics in advertising ? Comment on it.
8. Discuss the merits and demerits of Mail Advertising
9. Briefly explain the various forms of display advertising
SECTION-C
ANSWER ANY THREE QUESTIONS FROM THE FOLLOWING .EACH QUESTION CARRIES 15 MARKS (MARKS: 3*!5=45)
10. Discuss the creative process in Advertising
11. Explain the significance of Rural Marketing in India
12. Write a short notes on:
a) Tele-marketing
b) Post testing methods
c) Direct marketing
13 .Explain the role of advertising manager in the company
14. How Consumer Protection Act,plays prominent role against unethical immoral advertisement?
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