University Of Pune Question Paper
M.M.M. (Semester – III) Examination, 2014
302 : STRATEGIC MARKETING MANAGEMENT
(2013 Pattern)
Time : 2.30 Hours Max. Marks : 50
Instructions : 1) All questions are compulsory.
2) Each question has internal option.
3) Each question carry 10 marks.
4) Neat daigrams must be drawn wherever necessay.
5) Figures to the right side indicate full marks.
6) Use of calculator is allowed.
7) Your answer should be specific and to the point.
8) Support your answers with suitable live examples.
1. a) What is the role of strategic marketing in the decision-making process ? Explain it with
the help of suitable example. 10
OR
b) Define the concept of strategy and strategic marketing. Explain the strategic management
process with suitable example. 10
2. a) Are there any limitations to marketing environmental analysis ? Discuss. 10
OR
b) How marketing strategy can become a competitive advantage ? Differentiate corporate
strategy and marketing strategy with suitable example. 10
3. a) What do you mean by customer base portfolio analysis ? How it differs from conventional
analysis ? 10
OR
b) What do you mean by marketing strategy formulation ? Explain Porter’s five forces model
of competition and GE-9 Cell model with examples. 10
[4673] – 302 -2-
4. a) “Proper study and analysis of consumer behaviour before formulation and implementation
of marketing strategy is essential for effective business”. Comment on the statement
with the help Nokia and Samsung as an example. 10
OR
b) Using the example of any on line store, discuss how they changed the trend of marketing
by implementing technological revolution and on line marketing. 10
5. a) “Marketing strategy audit play an important role in formulation and implementation of
marketing strategies”. Justify your opinion with suitable examples. 10
OR
b) Consider yourself as a national player in mobile business. What are the entry strategies
that you will consider when you want to expand your business in a global market ? 10
——————
B/
M.M.M. (Semester – III) Examination, 2014
302 : STRATEGIC MARKETING MANAGEMENT
(2013 Pattern)
Time : 2.30 Hours Max. Marks : 50
Instructions : 1) All questions are compulsory.
2) Each question has internal option.
3) Each question carry 10 marks.
4) Neat daigrams must be drawn wherever necessay.
5) Figures to the right side indicate full marks.
6) Use of calculator is allowed.
7) Your answer should be specific and to the point.
8) Support your answers with suitable live examples.
1. a) What is the role of strategic marketing in the decision-making process ? Explain it with
the help of suitable example. 10
OR
b) Define the concept of strategy and strategic marketing. Explain the strategic management
process with suitable example. 10
2. a) Are there any limitations to marketing environmental analysis ? Discuss. 10
OR
b) How marketing strategy can become a competitive advantage ? Differentiate corporate
strategy and marketing strategy with suitable example. 10
3. a) What do you mean by customer base portfolio analysis ? How it differs from conventional
analysis ? 10
OR
b) What do you mean by marketing strategy formulation ? Explain Porter’s five forces model
of competition and GE-9 Cell model with examples. 10
[4673] – 302 -2-
4. a) “Proper study and analysis of consumer behaviour before formulation and implementation
of marketing strategy is essential for effective business”. Comment on the statement
with the help Nokia and Samsung as an example. 10
OR
b) Using the example of any on line store, discuss how they changed the trend of marketing
by implementing technological revolution and on line marketing. 10
5. a) “Marketing strategy audit play an important role in formulation and implementation of
marketing strategies”. Justify your opinion with suitable examples. 10
OR
b) Consider yourself as a national player in mobile business. What are the entry strategies
that you will consider when you want to expand your business in a global market ? 10
——————
B/
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