Tuesday, June 23, 2015

BU BBM Business Management Marketing Management 2015 Question Paper


BBM Model Sample Old Previous Years Question Papers Collection of Bangalore University - BBM Business Management Marketing Management 2015 Fourth Semester Question Paper:-

Question Paper University : Bangalore University
Question Paper Course : BBM
Semester : 04, IV
Question Papers : 2015 Question Paper
Subject : Marketing Management
Paper Code : Paper 4.3
Time for Question Paper : 3 hours
Total Marks : 100
Download details of Question Paper Content Type : Texts
Number of Pages in Download of Question Papers : 01

Bangalore University

IV Semester B.B.M. Examination, April/May 2015

(Semester Scheme)

(2013-14 and Onwards) (F + R)

BUSINESS MANAGEMENT

Paper – 4.3: Marketing Management

Time: 3 hours Max Marks: 100

Instruction: Answers should be written in English only

SECTION –A

Answer any eight sub questions. Each sub question carries two marks (2x8=16)

1. a. What is marketing mix?

b. Give the meaning of packaging.

c. What is tele-marketing?

d. What is mark-up pricing?

e. State four benefits of branding.

f. Give the meaning of penetrate pricing.

g. What is De-marketing

h. What is macro environment?

i. Define marketing research.

J. What is grading?

SECTION – B

Answer any three questions. Each question carries eight marks. (3x8=24)

2. Briefly explain the features of rural marketing.

3. Discuss briefly the reasons for product failure.

4. "Marketing information is life blood of business". Discuss

5. Analyse the benefits of advertising.

SECTION-C

Answer question no. 10 and any three of the remaining questions. Each question carries 15 marks. (4x15=60)

6. Explain the controllable and uncontrollable factors of marketing environment.

7. Discuss the importance of consumer behavior.

8. Explain the different methods of pricing by the firm.

9. Explain the stages of product life cycle with a chart. Discuss marketing strategy for each stage.

10 Explain the significance of branding and packaging.

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