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Wednesday, November 16, 2016

Kerala University MARKETING MANAGEMENT May 2016 Question Paper

Question Paper University : Kerala University / University of Kerala
Course: MBA
MBA DEGREE EXAMINATION, MAY 2016
Q.P.CODE: [07DMB 04]
Year of Course: FIRST YEAR
Subject of Question Paper: MARKETING MANAGEMENT

Answer any FIVE out of Eight questions.
All questions carry equal marks
(5 * 20 = 100)

1. Explain and compare the Five Marketing Philosophies..

2. Explain GE Business Grids Contribution towards Strategic Marketing..

3. What are the four types of Buying behavior?.

4. Describe the role of Product and Service Branding, Packaging, Labeling and Product Support Services.

5. Explain the Channel management Decisions.

6. Write a detail note on Socially responsible Marketing Communication.

7. Explain Customer Relationship levels and Tools.

8. Explain Marketing Challenges and Nicher Strategies. 

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