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Friday, December 18, 2015

Annamalai University December 2014 Question Paper B.M.M / B.Com (MARKETING MANAGEMENT) : ADVERTISING AND SALES PROMOTION

Annamalai University december 2014 question paper
B.M.M / B.Com (MARKETING MANAGEMENT)
DEGREE EXAMINATION, December 2014
(THIRD YEAR)
(PART – IV)
330 / 750 : ADVERTISING AND SALES PROMOTION
New Regulations / Old Regulations
Time: Three hours Maximum: 100 marks
 Answer any FIVE questions (5 × 20 = 100)
 All questions carry Equal Marks
1. What is meant by Advertising? Discuss the Benefits of Advertising.
2. Explain “Media Planning” and Media Scheduling”.
3. Explain the essentials of good advertising Copy.
4. What is outdoor Media? List out the advantages and disadvantages of outdoor
Media.
5. What is advertising budget? Describe its method of preparation.
6. What are the various types of advertising? What is the difference between local
and retail advertising?
7. What is sales promotion? Explain its objectivise and functions.
8. Write short notes on : a) Exhibitions b) Trade shows c) Brochure
 d)Copy writing e) Coupons selling.
9. Explain the various techniques involved in sales promotion.
10. What are the different types of advertising agencies?
5676
2

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