University Of Pune Question Paper,P. G. D. M. M. (Semester - I),2010 Question Paper,SALES MANAGEMENT AND MARKET RESEARCH

University Of Pune Question Paper
P. G. D. M. M. (Semester - I) Examination - 2010
SALES MANAGEMENT AND MARKET RESEARCH
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 60
Instructions :
(1) Attempt any two questions from section I and any two
questions from section II.
(2) All questions carry equal marks.
SECTION - I : SALES MANAGEMENT
Q.1) Discuss role and importance of Sales Management in today’s modern world.
Q.2) Elaborate various methods used for Training of Salesforce.
Q.3) Explain various Sources of Recruitment used for Recruiting Salesforce by
a Company.
Q.4) Write short notes : (Any Three)
(a) Sales Motivation
(b) Sales Report
(c) Sales Planning
(d) Characteristics of Successful Salesman
SECTION - II : MARKET RESEARCH
Q.5) Elaborate on the scope, limitations and applications of ‘Marketing Research’.
Q.6) What is ‘Sampling’ in Marketing Research ? Explain various methods of
Sampling.
Q.7) Explain various methods of Primary Data Collection used in Marketing
Research.
Q.8) Write short notes : (Any Three)
(a) Test Marketing
(b) Advertisement Research
(c) Questionnaire in Marketing Research
(d) Consumer Research

P. G. D. M. M. (Semester - I),University Of Pune Question Paper,BASICS OF MARKETING, 2010 Question Paper

University Of Pune Question Paper
P. G. D. M. M. (Semester - I) Examination - 2010
BASICS OF MARKETING
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 60
Instructions :
(1) Attempt any four questions.
(2) All questions carry equal marks.
Q.1) Define Marketing. Distinguish between Marketing and Selling.
Q.2) Define Segmentation. Explain various bases of Segmentation with examples.
Q.3) Define Brand. Discuss Brand Building Process in detail.
Q.4) Explain Process of New Product Development in detail.
Q.5) Elaborate various techniques of Marketing Control.
Q.6) Write short notes : (Any Three)
(a) Market Research
(b) Marketing Audit
(c) Product Life Cycle
(d) Marketing Mix
(e) Positioning

P. G. D. M. M. (Semester - I),LAWS RELATING TO MARKETING,2010 Question Paper,University Of Pune Question Paper

University Of Pune Question Paper
P. G. D. M. M. (Semester - I) Examination - 2010
LAWS RELATING TO MARKETING
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) Define the term Sale. State and explain Rights of Unpaid Seller under Sale
of Goods Act.
Q.2) What is the Procedure for Registration of Trade Marks under the Trade
Marks Act ?
Q.3) Who is Consumer ? State provisions relating to State and National
Commission under Consumer Protection Act.
Q.4) What is Negotiable Instrument ? What are the various Rights of True
Owners under The Negotiable Instruments Act ?
Q.5) Write notes under the Information Technology Act :
(a) Digital Signature
(b) E-commerce
Q.6) Explain provisions for Termination of Contract by Breach under Indian
Contract Act.
Q.7) Explain important legal provisions under Food and Adulteration Act.
Q.8) Write notes : (Any Two)
(a) Fundamental Provisions under VAT
(b) Distinction between Warranty and Condition
(c) Copyright
(d) Patents

BASICS OF MARKETING,2010 Question Paper,University Of Pune Question Paper,P. G. D. M. M. (Semester - I)

University Of Pune Question Paper
P. G. D. M. M. (Semester - I) Examination - 2010
BASICS OF MARKETING
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) (A) Bring out differences between Selling and Marketing.
(B) Explain : Customer Satisfaction and Customer Delight.
Q.2) Define Consumer Behaviour. Explain in detail Post-purchase Behaviour of
Consumer.
Q.3) Explain need for Environmental Analysis in Marketing. State how
Technological and Political Environment affects Marketing Decision ?
Q.4) What do we understand by ‘Market Segment’ ? Discuss with suitable
examples the basis for segmentation in ‘Consumer Goods’.
Q.5) Discuss in detail Functional and Customer based Organisation Structure.
Q.6) State necessity of Marketing Planning. State various steps involved in
Marketing Planning.
Q.7) Write short notes : (Any Two)
(a) Marketing Mix
(b) Product Differentiation
(c) Marketing Control