Monday, December 21, 2015

BASICS OF MARKETING,2010 Question Paper,University Of Pune Question Paper,P. G. D. M. M. (Semester - I)

University Of Pune Question Paper
P. G. D. M. M. (Semester - I) Examination - 2010
BASICS OF MARKETING
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) (A) Bring out differences between Selling and Marketing.
(B) Explain : Customer Satisfaction and Customer Delight.
Q.2) Define Consumer Behaviour. Explain in detail Post-purchase Behaviour of
Consumer.
Q.3) Explain need for Environmental Analysis in Marketing. State how
Technological and Political Environment affects Marketing Decision ?
Q.4) What do we understand by ‘Market Segment’ ? Discuss with suitable
examples the basis for segmentation in ‘Consumer Goods’.
Q.5) Discuss in detail Functional and Customer based Organisation Structure.
Q.6) State necessity of Marketing Planning. State various steps involved in
Marketing Planning.
Q.7) Write short notes : (Any Two)
(a) Marketing Mix
(b) Product Differentiation
(c) Marketing Control
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