Monday, December 21, 2015

P. G. D. M. M. (Semester - I),University Of Pune Question Paper,BASICS OF MARKETING, 2010 Question Paper

University Of Pune Question Paper
P. G. D. M. M. (Semester - I) Examination - 2010
BASICS OF MARKETING
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 60
Instructions :
(1) Attempt any four questions.
(2) All questions carry equal marks.
Q.1) Define Marketing. Distinguish between Marketing and Selling.
Q.2) Define Segmentation. Explain various bases of Segmentation with examples.
Q.3) Define Brand. Discuss Brand Building Process in detail.
Q.4) Explain Process of New Product Development in detail.
Q.5) Elaborate various techniques of Marketing Control.
Q.6) Write short notes : (Any Three)
(a) Market Research
(b) Marketing Audit
(c) Product Life Cycle
(d) Marketing Mix
(e) Positioning
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