M.M.M. (Semester – III),2014 Question Paper,University Of Pune Question Paper,303 : FINANCIAL SERVICES MARKETING

University Of  Pune Question Paper
M.M.M. (Semester – III) Examination, 2014
303 : FINANCIAL SERVICES MARKETING
(2008 Pattern)
Time : 3 Hours Max. Marks : 70
 Instructions : 1) Attempt any 5 questions.
2) All questions carry equal marks.
1. Identify and critically evaluate the financial services in India.
2. Explain the growth of financial services in current scenario.
3. What do you understand by financial planning ? Explain the process of financial planning.
4. Define Mutual Fund. Explain its advantages and disadvantages.
5. What is the essence of cross selling ? Explain the major benefits of cross selling.
6. What is merchant banking ? What are the different functions performed by merchant banking ?
7. Write short notes (any two) :
1) Venture capital
2) Types of Insurance
3) Concept of Hybrid Funds
4) Retail banking products
5) Risk management.
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301 : INTERNATIONAL MARKETING,University Of Pune Question Paper, M.M.M. (Semester – III),2014 Question Paper

University Of Pune Question Paper
M.M.M. (Semester – III) Examination, 2014
301 : INTERNATIONAL MARKETING
(2008 Pattern)
Time : 3 Hours Max. Marks : 70
 Instructions : 1) Question No. 6 is compulsory (22 marks).
2) Attempt any three out of the remaining (16 marks each).
1. What do you believe makes foreign business activities more complex than purely domestic
one ?
2. What is Business Environment ? Explain the different factors of International Business
Environment.
3. International Market Research is very critical to present marketing failures. Justify the
statement with suitable examples.
4. What is Foreign Direct Investment (FDI) ? What are the advantages and disadvantages of
FDI ?
5. Short notes (any two) :
a) International P.L.C.
b) Exporting as an entry strategy
c) Problems in Primary Data Collection.
6. Case study.
Toyota Motors
Toyota motors has revived plans to launch its Lexus Luxury brand in India where sales of
high-end vehicles have bucked the trend in an otherwise weak auto market by growing at a
double-digit pace for three straight years.
Toyota sells lexus across all major markets with us being the largest. It deferred the plan to
bring Lexus here in 2012 because of high import duty and sluggish Local auto market.
In the luxury car market - ruled by German majors AUDI, BMW and Daimler’s MercedezBenz-
sales, however, have nearly doubled between 2010 and 2014 with increasing disposable
incomes of Indian and improving economy, Toyota now expects the growth in the Luxury
market to remain strong and is seeking a slice of that.
Questions.
A) How do you think other car manufacturers should react to Toyota’s plan ?
B) What are the major factors affecting the sales in high-end car market ?
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302 : LAWS RELATING TO MARKETING,University Of Pune Question Paper,M.M.M. (Semester – III),2014 Question Paper

University Of Pune Question Paper
M.M.M. (Semester – III) Examination, 2014
302 : LAWS RELATING TO MARKETING
(2008 Pattern)
Time : 3 Hours Max. Marks : 70
 Instructions : 1) Answer any five questions.
2) All question carry equal marks.
1. What do you understand by ‘capacity to contract’ ? State in brief the persons not qualified to
contract.
2. Define Seller. And distinguish between sale and agreement to sale.
3. Define ‘Trade Marks’ and write procedure for registration of Trade Marks, under the Act of
1999.
4. Who is a Consumer ? State and explain the provision relating to State Vommission.
5. What are the object of I.T. Act and explain the appointment and functions of certifying authority
under the act ?
6. Distinguish between Promissory Note and Bill of Exchange under Negotiable Instrument Act.
7. Write short notes (any two) :
1) Free consent.
2) Objective and importance of Vat.
3) Copyright and patents.
4) Unpaid seller.
5) Cheque.
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M.M.M. (Semester – III),305 : MARKETING OF FINANCIAL SERVICES,University Of Pune Question Paper,2014 Question Paper

University Of Pune Question Paper
M.M.M. (Semester – III) Examination, 2014
305 : MARKETING OF FINANCIAL SERVICES
(2013 Pattern)
Time : 2.30 Hours Max. Marks : 50
Instructions : 1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Figures to the right indicate marks for that question/sub-question.
5) Your answers should be specific and to the point.
6) Support your answers with suitable live examples.
7) Draw neat diagrams and illustrations supportive to your answer.
1. A) “The Indian Banks have managed to grow with resilience during the post reform era”.
Discuss the above statement in context to paradigm shift in Indian Banking System. 10
OR
B) Merchant Banking is distinctly different from Commercial Banking and Investment Banking.
Discuss. 10
2. A) “Investment options are available in the range of aggressive to conservative options to
suit the needs of the investor”. Comment. 10
OR
B) “Risk management refers to the practice of identifying potential risks in advance, analyzing
them and taking precautionary steps to reduce/curb the risk”. Elaborate the statement in
context to principles of risk management. 10
3. A) Discuss the roles and regulations of Reserve Bank of India (RBI) and Insurance
Regulatory and Development Authority (IRDA). 10
OR
B) Discuss roles and responsibilities of Association of Mutual Fund in India (AMFI) and
IBA. 10
Seat
No.
P.T.O.
[4673] – 305
4. A) “Intermediaries structures are a vital link between the insured and in insurer”. Justify the
statement in relation to the distribution intermediaries in insurance sector. 10
OR
B) Success in the Indian Mutual Fund Industry will depend upon strong distribution network
and transparent approach towards trust building and client servicing at retail level will
soon assume greater importance, in this context explain various forms of distribution
channels for mutual funds. 10
5. A) Elaborate Process of Personal Selling in Financial Services. 10
OR
B) Discuss the role of embedded technology in context to emerging forms of new distribution
channels in financial services. 10
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M.M.M. (Semester – III),University Of Pune Question Paper,303 : STRATEGIC BRAND MANAGEMENT,2014 Question Paper

University Of Pune Question Paper
M.M.M. (Semester – III) Examination, 2014
303 : STRATEGIC BRAND MANAGEMENT
(2013 Pattern)
Time : 2:1/2 Hours Max. Marks : 50
Instruction : All questions are compulsory and carry equal marks.
1. Explain following concepts :
a) Power Brands
b) Super Brands.
OR
1. Explain the challenges and opportunities in branding.
2. What are the drivers of building a global brand ? Explain with suitable examples.
OR
2. “Building a strong brand is necessary for sustainable business”. Discuss.
3. Write an elaborative note on celebrity endorsement and effectiveness of it.
OR
3. Discuss different brand elements.
4. Explain following quantitative techniques of brand measurement :
a) Brand awareness
b) Brand image.
OR
4. Explain following models of brand equity :
a) Aaker Model
b) Brandz Model.
5. What is brand revitalization and rebranding ? Explain in detail.
OR
5. Design brand strategies for an FMCG product of your choice.

302 : STRATEGIC MARKETING MANAGEMENT,M.M.M. (Semester – III),University Of Pune Question Paper,2014 Question Paper

University Of Pune Question Paper
M.M.M. (Semester – III) Examination, 2014
302 : STRATEGIC MARKETING MANAGEMENT
(2013 Pattern)
Time : 2.30 Hours Max. Marks : 50
Instructions : 1) All questions are compulsory.
2) Each question has internal option.
3) Each question carry 10 marks.
4) Neat daigrams must be drawn wherever necessay.
5) Figures to the right side indicate full marks.
6) Use of calculator is allowed.
7) Your answer should be specific and to the point.
8) Support your answers with suitable live examples.
1. a) What is the role of strategic marketing in the decision-making process ? Explain it with
the help of suitable example. 10
OR
b) Define the concept of strategy and strategic marketing. Explain the strategic management
process with suitable example. 10
2. a) Are there any limitations to marketing environmental analysis ? Discuss. 10
OR
b) How marketing strategy can become a competitive advantage ? Differentiate corporate
strategy and marketing strategy with suitable example. 10
3. a) What do you mean by customer base portfolio analysis ? How it differs from conventional
analysis ? 10
OR
b) What do you mean by marketing strategy formulation ? Explain Porter’s five forces model
of competition and GE-9 Cell model with examples. 10
[4673] – 302 -2-
4. a) “Proper study and analysis of consumer behaviour before formulation and implementation
of marketing strategy is essential for effective business”. Comment on the statement
with the help Nokia and Samsung as an example. 10
OR
b) Using the example of any on line store, discuss how they changed the trend of marketing
by implementing technological revolution and on line marketing. 10
5. a) “Marketing strategy audit play an important role in formulation and implementation of
marketing strategies”. Justify your opinion with suitable examples. 10
OR
b) Consider yourself as a national player in mobile business. What are the entry strategies
that you will consider when you want to expand your business in a global market ? 10
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B/