University Of Pune Question Paper
M.M.M. (Semester – III) Examination, 2014
301 : INTERNATIONAL MARKETING
(2008 Pattern)
Time : 3 Hours Max. Marks : 70
Instructions : 1) Question No. 6 is compulsory (22 marks).
2) Attempt any three out of the remaining (16 marks each).
1. What do you believe makes foreign business activities more complex than purely domestic
one ?
2. What is Business Environment ? Explain the different factors of International Business
Environment.
3. International Market Research is very critical to present marketing failures. Justify the
statement with suitable examples.
4. What is Foreign Direct Investment (FDI) ? What are the advantages and disadvantages of
FDI ?
5. Short notes (any two) :
a) International P.L.C.
b) Exporting as an entry strategy
c) Problems in Primary Data Collection.
6. Case study.
Toyota Motors
Toyota motors has revived plans to launch its Lexus Luxury brand in India where sales of
high-end vehicles have bucked the trend in an otherwise weak auto market by growing at a
double-digit pace for three straight years.
Toyota sells lexus across all major markets with us being the largest. It deferred the plan to
bring Lexus here in 2012 because of high import duty and sluggish Local auto market.
In the luxury car market - ruled by German majors AUDI, BMW and Daimler’s MercedezBenz-
sales, however, have nearly doubled between 2010 and 2014 with increasing disposable
incomes of Indian and improving economy, Toyota now expects the growth in the Luxury
market to remain strong and is seeking a slice of that.
Questions.
A) How do you think other car manufacturers should react to Toyota’s plan ?
B) What are the major factors affecting the sales in high-end car market ?
——————
M.M.M. (Semester – III) Examination, 2014
301 : INTERNATIONAL MARKETING
(2008 Pattern)
Time : 3 Hours Max. Marks : 70
Instructions : 1) Question No. 6 is compulsory (22 marks).
2) Attempt any three out of the remaining (16 marks each).
1. What do you believe makes foreign business activities more complex than purely domestic
one ?
2. What is Business Environment ? Explain the different factors of International Business
Environment.
3. International Market Research is very critical to present marketing failures. Justify the
statement with suitable examples.
4. What is Foreign Direct Investment (FDI) ? What are the advantages and disadvantages of
FDI ?
5. Short notes (any two) :
a) International P.L.C.
b) Exporting as an entry strategy
c) Problems in Primary Data Collection.
6. Case study.
Toyota Motors
Toyota motors has revived plans to launch its Lexus Luxury brand in India where sales of
high-end vehicles have bucked the trend in an otherwise weak auto market by growing at a
double-digit pace for three straight years.
Toyota sells lexus across all major markets with us being the largest. It deferred the plan to
bring Lexus here in 2012 because of high import duty and sluggish Local auto market.
In the luxury car market - ruled by German majors AUDI, BMW and Daimler’s MercedezBenz-
sales, however, have nearly doubled between 2010 and 2014 with increasing disposable
incomes of Indian and improving economy, Toyota now expects the growth in the Luxury
market to remain strong and is seeking a slice of that.
Questions.
A) How do you think other car manufacturers should react to Toyota’s plan ?
B) What are the major factors affecting the sales in high-end car market ?
——————
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