Dr. A.P.J. Abdul Kalam University
Bachelor of Business Administration
Sixth Semester Main Examination, June-2021
Consumer Behavior [BBA-606M]
Time: 3:00 Hrs Max Marks 80
Note : Attempt any five questions.
All questions carry equal marks.
Q.1 What is Consumer Behavior. Explain various which effect consumer behavior.
Q.2 What do you understand by End Chain Model?
Q.3 How does perception influence consumer decision making process?
Q.4 Write a detailed note on:
i. Positive and Negative Motivation
ii. Learning Model
Q.5 Explain important of Cross-Cultural analysis? Explain the problems marketers face
during cross-cultural analysis.
Q.6 What is the relationship between Social Class Life Style and Buying Behavior?
Q.7 How can effective market segmentation lead to understanding consumer behavior?
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