Tuesday, January 31, 2023

Dr. A.P.J. Abdul Kalam University BBA VI SEM Consumer Behavior [BBA-606M] June 2021 Question Paper

Dr. A.P.J. Abdul Kalam University

Bachelor of Business Administration

Sixth Semester Main Examination, June-2021

Consumer Behavior [BBA-606M]

Time: 3:00 Hrs Max Marks 80

Note : Attempt any five questions.

All questions carry equal marks.

Q.1 What is Consumer Behavior. Explain various which effect consumer behavior.

Q.2 What do you understand by End Chain Model?

Q.3 How does perception influence consumer decision making process?

Q.4 Write a detailed note on:

i. Positive and Negative Motivation

ii. Learning Model

Q.5 Explain important of Cross-Cultural analysis? Explain the problems marketers face

during cross-cultural analysis.

Q.6 What is the relationship between Social Class Life Style and Buying Behavior?

Q.7 How can effective market segmentation lead to understanding consumer behavior?

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