Thursday, January 19, 2023

Dr. A.P.J. Abdul Kalam University BBA V SEM Customer Relationship Management [BBA501T] Dec 2020 Question Paper

Dr. A.P.J. Abdul Kalam University

Bachelor of Business Administration

Fifth Semester Main Examination, Dec-2020

Customer Relationship Management [BBA501T]

Time: 3:00 Hrs Max Marks 80

Note : Attempt any five questions. All question carry equal marks

Q.1 What is the CRM? Define all the Customer Retention Strategies.

Q.2. Explain the various components of customer relationship management?

Q.3 Explain the various customer relationship management goals.

Q.4 Explain the customer relationship management selection process?

Q.5 Explain the advantages and disadvantages of customer relationship Management.

Q.6 Explain the CRM implementation process.

Q.7 Explain how sale force automation works in customer relationship Management

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