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Dr.A.P.J.Abdul Kalam University BBA VI SEM Strategic Management [BBA603T] Aug-Sep 2020 Question Paper

Dr.A.P.J.Abdul Kalam University Old Question Papers

Bachelor of Business Administration

Sixth Semester Main Examination, Aug-Sep 2020

Strategic Management [BBA603T]

Time: 3:00 Hrs Max Marks 80

Note : Attempt any five questions.

All questions carry equal marks.

Q.1 What do you understand by the word “Strategic Management”? Discuss the various steps

in Strategic Management.

Q.2 Mention the scope and significance of Corporate Strategy.

Q.3 How can one implement innovation process in an organization?

Q.4 Write short note on –



Q.5 Write short note on-

 BCC Matrix

 Leadership Implementation

Q.6 Explain in detail Portfolio Management.

Q.7 Differentiate between Generic Strategies and Competitive Strategies?

Briefly explain different types of Generic Strategies

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