Monday, January 3, 2022

Dr.A.P.J.Abdul Kalam University BBA VI SEM Consumer Behaviour [BBA-606M] Aug-Sep 2020 Question Paper

Dr.A.P.J.Abdul Kalam University Old Question Papers

Bachelor of Business Administration

Sixth Semester Main Examination, Aug-Sep 2020

Consumer Behaviour [BBA-606M]

Time: 3:00 Hrs Max Marks 80

Note : Attempt any five questions.

All questions carry equal marks.

Q.1 Define Consumer Behavior and explain various factors which effect consumer behavior.

Q.2 What is the importance of Cross-Cultural analysis? Explain the problems marketers face

during cross-cultural analysis.

Q.3 What do you understand by End Chain Model?

Q.4 How does perception influence consumer decision making process?

Q.5 Write a detailed note on:

i. Positive and Negative Motivation

ii. Learning Model

Q.6 What is the relationship between Social Class Life Style and Buying Behaviour?

Q.7 How can effective market segmentation lead to understanding consumer behavior?

Attachment: PDF Link to download : Dr.A.P.J.Abdul Kalam University BBA VI SEM Consumer Behaviour [BBA-606M] Aug-Sep 2020 Question Paper

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