Thursday, May 12, 2016

Bangalore University BBM Strategic Management 2015 Question Paper

Bangalore University

VI Semester B.B.M Examination, April/May 2015

Question Paper Title: Strategic Management

Time: 3 Hours Max Marks: 100

Instruction: Answers should be written completely in English

SECTION- A

Answer any eight sub questions. Each question carries 2 marks ( 8x2-16)

a. What is mission statement?

b. Give the meaning of business ethics.

c. What is environment scanning?

d. Give the meaning of expansion strategy.

e. What is external environment. .

f. Expand PERT.

g. What do you mean by merger strategy?

h. Mention any 2 aspects of implementation of strategy.

i. What do you mean by corporate culture.

j. Expand BPM

SECTION-B

.Answer any 3 questions. Each question carries 8 marks. (3x8=24)

2. Explain the impact of socio-cultural environment in business.

3. Write a short note on management control.

4. Mention the steps involved in strategy implementation.

5. Explain the different phases pertaining to project implementation.

SECTION-C

6. Explain value chain analysis

7. What are the steps involved in strategic planning process.

8. Write a note on:

a. restructures strategies.

b. stability strategies

9. Discuss the role of effective leadership in strategy implementation

10. Explain the role of various strategic decision makers. 
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