Monday, December 21, 2015

University Of Pune Question Paper,RETAIL AND DISTRIBUTION MANAGEMENT,2010 Question Paper,P. G. D. M. M. (Semester - II)

University Of Pune Question Paper
P. G. D. M. M. (Semester - II) Examination - 2010
RETAIL AND DISTRIBUTION MANAGEMENT
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 60
Instructions :
(1) Attempt any four questions.
(2) All questions carry equal marks.
Q.1) (A) Discuss merits and demerits of different Transportation Modes.
(B) What factors influence Selection of Transportation Mode ?
Q.2) What are different considerations for designing Store Layout ? Elaborate
with layout diagram of the store you have seen.
Q.3) Design a Promotional Plan for a Shopping Mall in a major city.
Q.4) What are the different types of Conflicts that can occur between Marketing
Intermediaries and how can they be resolved ?
Q.5) Explain role of a Wholesaler in the Distribution Channel.
Q.6) Write short notes : (Any Three)
(a) Warehousing
(b) Direct Marketing
(c) New Trends in Retailing
(d) Inventory Management
(e) Channel Performance Assessment
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