University Of Pune Question Paper
M.M.S./M.B.S. (Semester – I) Examination, 2010
101 : INTERNATIONAL BUSINESS MANAGEMENT
(2005 Pattern) (Old)
Time : 3 Hours Max. Marks : 60
Instructions : 1) Q. No. 6 (Case Study) is compulsory.
2) Answer any three questions from remaining questions.
3) All questions carry equal marks.
1. Explain Adam Smith’s theory of absolute advantage. How does Ricardo’s theory
of comparative advantage differ from theory of absolute advantage ?
2. “The whole universe is a potential market for your products”. Discuss the various
market entry strategies that need to be evolved to exploit this potential.
3. What are the barriers to international trade ? List and explain all the types of
barriers to international trade.
4. Explain the functions of WTO. Describe the dispute resolution mechanism of
WTO.
5. Write short notes on (any three) :
a) TRIPS and TRIMS
b) Types of LIC’s
c) Asian Development Bank (ADB)
d) Globalisation
e) Cultural Risk in International Business.
6. Case study.
CASE
Mahindra & Mahindra
Mahindra & Mahindra (M & M) is a major player in the tractor and certain segments
of the automobile market in India. After an impressive growth for a few years, the
tractor market in India has been stagnating during 1998-1999 to 2000-2001.
M & M has been selling its tractors and utility vehicles in foreign markets including
USA. Some of the components for its products have been sourced from abroad.
M & M has a 100 per cent subsidiary in USA, Mahindra USA, with a strong
network of 100 dealers.
Mahindra has a five per cent market share in the US market in the 20-30 horse
power (HP) range.
As a part of the strategy aimed at building a global supply chain, Mahindra USA
has signed a memorandum of understanding (MoU) with the Korean tractor major
Tong Yang, a part of the $ 2 billion Tong Yang Moolsam group, according to
which Mahindra will source high horse power (mostly 25-40 hp range) and sell
them around the world under the M & M brand name. To start with, the premium
range of tractors will be sold in the US.
M & M’s current tractor range is more utility-oriented and lacks the aesthetic
appeal that Tong Yang’s tractors have, a must for a strong presence in the US
market.
Questions
1) What are the advantages and disadvantages of global sourcing ?
2) How will the foreign market expansion help M & M ?
3) How does the strategic alliance with Tong Yang benefit M & M ?
4) What are the possible risks of the alliance ? How can they be overcome/
minimised ?
–––––––––––––––––
M.M.S./M.B.S. (Semester – I) Examination, 2010
101 : INTERNATIONAL BUSINESS MANAGEMENT
(2005 Pattern) (Old)
Time : 3 Hours Max. Marks : 60
Instructions : 1) Q. No. 6 (Case Study) is compulsory.
2) Answer any three questions from remaining questions.
3) All questions carry equal marks.
1. Explain Adam Smith’s theory of absolute advantage. How does Ricardo’s theory
of comparative advantage differ from theory of absolute advantage ?
2. “The whole universe is a potential market for your products”. Discuss the various
market entry strategies that need to be evolved to exploit this potential.
3. What are the barriers to international trade ? List and explain all the types of
barriers to international trade.
4. Explain the functions of WTO. Describe the dispute resolution mechanism of
WTO.
5. Write short notes on (any three) :
a) TRIPS and TRIMS
b) Types of LIC’s
c) Asian Development Bank (ADB)
d) Globalisation
e) Cultural Risk in International Business.
6. Case study.
CASE
Mahindra & Mahindra
Mahindra & Mahindra (M & M) is a major player in the tractor and certain segments
of the automobile market in India. After an impressive growth for a few years, the
tractor market in India has been stagnating during 1998-1999 to 2000-2001.
M & M has been selling its tractors and utility vehicles in foreign markets including
USA. Some of the components for its products have been sourced from abroad.
M & M has a 100 per cent subsidiary in USA, Mahindra USA, with a strong
network of 100 dealers.
Mahindra has a five per cent market share in the US market in the 20-30 horse
power (HP) range.
As a part of the strategy aimed at building a global supply chain, Mahindra USA
has signed a memorandum of understanding (MoU) with the Korean tractor major
Tong Yang, a part of the $ 2 billion Tong Yang Moolsam group, according to
which Mahindra will source high horse power (mostly 25-40 hp range) and sell
them around the world under the M & M brand name. To start with, the premium
range of tractors will be sold in the US.
M & M’s current tractor range is more utility-oriented and lacks the aesthetic
appeal that Tong Yang’s tractors have, a must for a strong presence in the US
market.
Questions
1) What are the advantages and disadvantages of global sourcing ?
2) How will the foreign market expansion help M & M ?
3) How does the strategic alliance with Tong Yang benefit M & M ?
4) What are the possible risks of the alliance ? How can they be overcome/
minimised ?
–––––––––––––––––
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