University Of Pune Question Paper
M. M. M. ( Semester - I ) Examination - 2010
CONSUMER BEHAVIOUR
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any four questions from Q. Nos. 1 to 6.
(2) Question No. 7 short notes is compulsory.
(3) In all five questions should be attempted.
(4) Marks are mentioned on the right side.
Q.1) Define Consumer Behaviour. Explain its significance in Contemporary
Marketing Practices. [15]
Q.2) Explain influence of External Factors of Environment on Consumer
Behaviour with special reference to Culture, Social Class and Family. [15]
Q.3) What is Consumerism ? Write a note on Consumer Protection Act, 1986. [15]
Q.4) Discuss steps involved in Consumer Decision-making Process. Give
suitable examples. [15]
Q.5) How does ‘Personality’ and ‘Self-concepts’ influence Consumer
Behaviour ? [15]
Q.6) What is meant by the term ‘Buying Motives’ ? Explain various
types of ‘Buying Motives’ with suitable example. [15]
Q.7) Write short notes : (Any Two) [10]
(a) Consumer Delight
(b) Consumer Objection
(c) Reference Groups
(d) Opinion Leaders
M. M. M. ( Semester - I ) Examination - 2010
CONSUMER BEHAVIOUR
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any four questions from Q. Nos. 1 to 6.
(2) Question No. 7 short notes is compulsory.
(3) In all five questions should be attempted.
(4) Marks are mentioned on the right side.
Q.1) Define Consumer Behaviour. Explain its significance in Contemporary
Marketing Practices. [15]
Q.2) Explain influence of External Factors of Environment on Consumer
Behaviour with special reference to Culture, Social Class and Family. [15]
Q.3) What is Consumerism ? Write a note on Consumer Protection Act, 1986. [15]
Q.4) Discuss steps involved in Consumer Decision-making Process. Give
suitable examples. [15]
Q.5) How does ‘Personality’ and ‘Self-concepts’ influence Consumer
Behaviour ? [15]
Q.6) What is meant by the term ‘Buying Motives’ ? Explain various
types of ‘Buying Motives’ with suitable example. [15]
Q.7) Write short notes : (Any Two) [10]
(a) Consumer Delight
(b) Consumer Objection
(c) Reference Groups
(d) Opinion Leaders
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