Wednesday, December 23, 2015

B.Sc.(DIGITAL MEDIA): BUSINESS OF MEDIA, Annamalai University Question Paper

Annamalai University Question Paper December 2014
B.Sc. DEGREE EXAMINATION December 2014
(DIGITAL MEDIA)
(SECOND YEAR)
(PART-III)
230: BUSINESS OF MEDIA
Time: Three hours Maximum: 100 marks
 SECTION-A
 Answer any EIGHT questions
(8×5 = 40)
1. Explain the types of Business organisation.
2. Compare private sector and public sector.
3. Explain the pros and cons of different structures.
4. Write short notes on functional structure.
5. What is stake holder? Explain
6. Explain the characteristics of stake holder.
7. Explain business objective strategy.
8. Discuss in detail macro and micro economics.
9. Explain business communication.
10. How channels of communication used for business?
 SECTION-B
 Answer any THREE questions
(3× 20 = 60)
11. Discuss in detail about business organization and explain its types. (20)
12. a) Describe in detail about organization structure. (10)
b) Explain the importance of organization structure. (10)
13. Compare owner and share holder. Explain the benefit of share holder in
business.
(20)
14. Describe business objectives and strategy. (20)
15. Discuss in detail about business communication and explain the importance
of business communication.
(20)
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