Wednesday, December 23, 2015

B.B.A.(HOSPITALITY AND TOURISM MANAGEMENT): HOSPITALITY MARKETING,Annamalai University Question Paper

Annamalai University Question Paper Total No. of Pages: 1 5819
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Annamalai University Question Paper December 2014
B.B.A. DEGREE EXAMINATION December 2014
(HOSPITALITY AND TOURISM MANAGEMENT)
(THIRD YEAR)
(PART-III)
330: HOSPITALITY MARKETING
Time: Three hours Maximum: 100 marks
Answer any FIVE questions (5 × 20 = 100)
1. Explain the various distributional channel involved tourism marketing?
2. Discuss the various characteristics of tourist product distribution.
3. Explain the various techniques applicable to tourism demand.
4. Explain the various marketing strategy to identify potential tourist market.
5. Explain the various steps to be followed conducting marketing research.
6. Explain the various strategies used to attract different age groups.
7. Explain the various features of tourism accommodation.
8. Briefly discuss about various classification of Hotel’s in tourism industry?
9. Explain the various factors affecting the workers of Hotels.
10. Explain the variance analysis come out for investment management in
tourism industry.
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