Wednesday, December 23, 2015

B.B.A.(HOSPITALITY AND TOURISM MANAGEMENT): MARKETING MANAGEMENT,Annamalai University Question Paper

Annamalai University Question Paper December 2014
B.B.A. DEGREE EXAMINATION December 2014
(HOSPITALITY AND TOURISM MANAGEMENT)
(SECOND YEAR)
(PART-III)
230: MARKETING MANAGEMENT
Time: Three hours Maximum: 100 marks
 Answer any FIVE questions (5 × 20 = 100)
1. a) “It pays to advertise”. In the light of this statement, explain the
significance of advertsing.
(10)
b) Discuss the problem of advertising in India. (10)
2. a) Describe the modern concept of tourism marketing. (10)
b) Is the marketing concept of tourism relevant to developing countries? (10)
3. a) How would you use different marketing mix elements of formulate a
marketing strategy?
(10)
b) Discuss the internal and external factors influencing marketing mix. (10)
4. a) What are sales support techniques available for tourism marketing? (10)
b) Write elaborately about the alternatives used in positioning a product
to the market.
(10)
5. a) How do you treat the visitor in tourism marketing? (10)
b) What channel the marketer will prefer and why for tourism products? (10)
6. a) Analyse the role of conferences in tourism marketing. (10)
b) Describe the strategies related to targeting the market. (10)
7. a) What is marketing communication? How will you make it? (10)
b) Briefly explain about the components of Marketing Information System. (10)
8. a) What criteria you would, while selecting appropriate tool of publicity? (10)
b) Discuss about marketing strategy? (10)
9. a) Bring out the special features of tourism marketing. (10)
b) How transport supports to tourism marketing? (10)
10. a) What is tourist market? What are its characteristics? (10)
b) Write an essay on “Environmental effect in tourism”? (10)
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