Friday, December 18, 2015

2010 Question Paper,University Of Pune Question Paper,MARKETING MANAGEMENT (SPECIALIZATION - I : ADVERTISING AND SALES PROMOTION),P. G. D. B. M. (Semester - IV)

University Of Pune Question Paper
P. G. D. B. M. (Semester - IV) Examination - 2010
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 60
Instructions :
(1) Answer any four questions.
(2) All questions carry equal marks.
Q.1) Define the term ‘Advertising’. Discuss advertisement of ‘Tata Sky’ featuring
Aamir Khan or ‘Idea’ featuring Abhishek Bacchan. Do they fulfill the
function of Advertising ?
Q.2) Discuss Concept of ‘Copy’ and ‘Message’. What are elements of a Good
Copy ?
Q.3) List various types of Media. Discuss strength and weakness of Print Media
in detail.
Q.4) How are Advertising and Sales Promotion related to each other ? In short
enumerate various techniques of Sales Promotion.
Q.5) Discuss method of measuring effectiveness of an Advertising Campaign.
Q.6) Write short notes :
(a) Various Approaches to Advertising
(b) Forms of Publicity
Share This
Previous Post
Next Post

B.E Civil Engineer Graduated from Government College of Engineering Tirunelveli in the year 2016. She has developed this website for the welfare of students community not only for students under Anna University Chennai, but for all universities located in India. That's why her website is named as . If you don't find any study materials that you are looking for, you may intimate her through contact page of this website to know her so that it will be useful for providing them as early as possible. You can also share your own study materials and it can be published in this website after verification and reviewing. Thank you!


Pen down your valuable important comments below