Friday, December 18, 2015

2010 Question Paper,P. G. D. B. M. (Semester - IV),University Of Pune Question Paper,MARKETING MANAGEMENT (SPECIALIZATION - II : INTERNATIONAL MARKETING)

University Of Pune Question Paper
P. G. D. B. M. (Semester - IV) Examination - 2010
MARKETING MANAGEMENT
(SPECIALIZATION - II : INTERNATIONAL MARKETING)
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 60
Instructions :
(1) Attempt any four questions.
(2) All questions carry equal marks.
Q.1) Indicate importance of Environment Analysis in International Marketing.
Also indicate its salient parameters.
Q.2) Explain major Market-entry Strategies adopted. In your idea, which one
is most suitable for Indian Jewelleries ?
Q.3) Specify steps involved in Custom Clearance of Containerised Export Cargo.
Q.4) Draw an International Marketing Channel diagram suitable for leather
products manufactured in India that is to be marketed in Europe.
Q.5) Write an essay with suitable examples on Opportunities and Challenges
in International Marketing.
Q.6) Write explanatory notes : (Any Three)
(a) Post-shipment Credit
(b) Export Incentives
(c) International Product Life Cycle
(d) Marginal Costing
(e) Role of DGTD
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