RESEARCH METHODOLOGY (Paper – XV),Solapur University Question Paper,M.B.A. (Semester – II),2014 Question Paper

Solapur University Question Paper
M.B.A. (Semester – II) Examination, 2014
RESEARCH METHODOLOGY (Paper – XV)
Day and Date : Saturday, 17-5-2014 Total Marks : 70
Time : 3.00 p.m. to 6.00 p.m.
 Note : 1) Question No. 1 is compulsory.
2) Solve any two questions from Q. 2, 3 and 4.
3) Solve any two questions from Q. 5, 6 and 7.
4) All questions carry equal marks. (14 marks)
1. Case study :
Gandhi Garment
Mr. Deepak Gandhi has a chain of restaurants in many cities of western India
and was interested in diversifying his business. His only son, Prakash, never
wanted to be in the hospitality line. To settle Prakash into a line which would
interest him, Mr. Deepak Gandhi decided to venture into garment manufacturing.
He gave this idea to his son, who liked it very much. Gandhi had already done a
course in fashion designing and wanted to do something different for the consumers
of this industry. An idea struck him that he should design garments for people
who are very bulky but want a lean look after wearing readymade garments. The
first thing that came to his mind, was to have an estimate of people who wore
large sized shirts (XL size and above) and large sized trousers (38 size and
above).
A meeting was called of fashion designers from the garment industry to discuss
on how they should proceed. A common concern for many of them was to know
the size of such a market. Another issue that was bothering them was how to
approach the respondents. It was believed that asking people about the size of
their shirt or trouser may put them off and there may not be any worthwhile
response. A suggestion that came up was that they should employ some observers
at entrances of various malls and they would be to look at people who walked
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into the malls and see whether the concerned person, was wearing a big sized
shirt or trouser. This would be a better way of approaching the respondents. This
procedure would help them to estimate in a very simple way the proportion of
people who wore big sized garments.
Questions :
1) Write statement of the problem, objectives of the study.
2) Write the hypotheses.
3) Name the sampling design that will be used in the study.
4) What method of data collection will be employed ?
2. Write short notes (any two) :
a) Independent Vs Dependent Variables
b) Experimental research design
c) Characteristics of sound measurement.
3. Write short notes (any two) :
a) Primary data V/s Secondary data
b) Hypothesis and qualities of good hypothesis
c) What is research report ? Describe in brief its layout.
4. Write short notes (any two) :
a) Paired comparison and forced ranking
b) Email/Internet survey
c) Bivariate Analysis.
5. What do you mean by research ? Explain in detail the various steps in research
process.
6. What is the meaning of measurement in Research ? What difference does it
make whether we measure in terms of a nominal, ordinal, internal or ratio scale ?
Explain giving examples.
7. What is sampling ? What are the characteristics of good sample ? Describe
probability methods of sampling.
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