Monday, November 30, 2015

M.M.S. / M.B.S. (Semester – II),202-A : RETAIL AND DISTRIBUTION MANAGEMENT (New),University Of Pune Question Paper,2012 Question Paper

University Of Pune Question Paper
M.M.S. / M.B.S. (Semester – II) Examination, 2012
Marketing Specialization
202-A : RETAIL AND DISTRIBUTION MANAGEMENT (New)
(2008 Pattern)
Time : 3 Hours Max. Marks : 70
Instructions : 1) Attempt any five questions.
2) All question carry equal marks.
1. Discuss the steps involved in deciding the store location.
2. Explain the concept of the Integrated Marketing Channels. Discuss Horizontal,
Vertical and Multichannel marketing system in detail.
3. In detail define the concept of Merchandizing. Elaborate the steps involved in
Merchandize planning in detail.
4. Discuss the different factors affecting store lay out.
5. Define Retailing. Explain in detail Store and Non Store Retailing. Justify it with
suitable examples.
6. Discuss various applications of Technology in retailing. Explain advantages of
Technology in retailing.
7. Write short note on any two :
a) Channel conflicts
b) The Internet Store
c) Private Label Brands.
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