Thursday, November 19, 2015

M.B.S. (Semester – II),University Of Pune Question Paper,CNO 203 (RABM) : Rural and Agribusiness Management Specialization – IV,2014 Question Paper

University Of Pune Question Paper
M.B.S. (Semester – II) Examination, 2014
CNO 203 (RABM) : Rural and Agribusiness Management Specialization – IV
SPECIAL AREAS IN RURAL MARKETING
(2013 Pattern)
Time : 2.30 Hours Max. Marks : 50
Instructions : 1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Your answers should be specific and to the point.
5) Support your answers with suitable live examples.
1. a) What is FMCG goods Rural marketing ? Explain important characteristics of FMCG for
Rural markets. 10
OR
b) Describe various challenges for FMCG goods in Rural marketing. 10
2. a) What are the consumer durable goods ? Explain any 2 in detail. 10
OR
b) What are the issues related to marketing of consumer durables in rural market ? 10
3. a) Write a short note on Financial services in rural market. 10
OR
b) What is the role of rural banking after independence in India ? 10
4. a) What is the major role of Indian tractor industry ? 10
OR
b) Describe Global agrochemical market scenario in detail. 10
5. a) What do you understand by Cottage industries in rural market ? How they are supporting
in growing overall business ? 10
OR
b) Write a short note on nature of India Handicrafts industry. 10
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Duraimani

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