2014 Question Paper,M.B.S. (Semester – II),University Of Pune Question Paper,CNO (203 E) : HRM – Specialisation

University Of Pune Question Paper
M.B.S. (Semester – II) Examination, 2014
CNO (203 E) : HRM – Specialisation
PERFORMANCE MANAGEMENT SYSTEMS
 (2008 Pattern)
Time : 3 Hours Max. Marks : 70
Note : 1) Q. No. 1 is compulsory.
 2) Answer any three from the remaining.
1. a) Define Performance Management System and explain the objectives of Performance
Appraisal. 15
b) Explain the process of Training Need assessment. 10
2. How career planning and compensation management helps to design an effective
performance management system ? 15
3. Discuss the importance of linking individual goals with the organisational goals. 15
4. Discuss the straight ranking method and critical incident method of performance appraisal in
detail. 15
5. Write short notes on any two of the following : 15
a) MBO
b) 360° appraisal
c) Career Planning
d) Goal setting Procedure.
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M.B.S. (Semester – II),CNO 203 B : Legal and Procedural Aspects Finance,University Of Pune Question Paper,2014 Question Paper

University Of Pune Question Paper
M.B.S. (Semester – II) Examination, 2014
FINANCE SPECIALIZATION
CNO 203 B : Legal and Procedural Aspects Finance
(2008 Pattern)
Time : 3 Hours Max. Marks : 70
 Instruction :1) Attempt any five questions.
2) All questions carry equal marks.
1. State the provisions of Companies Act 1956 regarding
a) Removal of Director
b) Appointment of Auditors
2. Who can conduct cost Audit ? State the provision in the company Act regarding appointment
of cost auditor.
3. Explain role and duties of Company Secretary regarding amendments in Memorandum and
Articles of Association.
4. “Corporate Social Responsibility is to be considered as an investment and not as a charity”
Elaborate the statement.
5. Write short note on (any three) :
a) Disqualification of Director
b) Qualified Audit Report
c) Liability of employer under Payment of Gratuity Act.
d) Available surplus under payment of Bonus act.
e) Minimum Wages under minimum wages and Payment of Wages Act.
6. In what way does the Payment of Bonus Act, 1965 regulate the payment of bonus to
employees linked with productivity ? What restrictions apply in such cases on payment of
bonus to an employee ?
7. Explain the provisions of company’s Act regarding Oppression and mismanagement.
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University Of Pune Question Paper,M.B.S. (Semester – II),CNO. 203(A) : MARKETING STRATEGY AND RELATIONSHIP MARKETING,2014 Question Paper

University Of Pune Question Paper
M.B.S. (Semester – II) Examination, 2014
Marketing Management Specialization
CNO. 203(A) : MARKETING STRATEGY AND RELATIONSHIP MARKETING
 (2008 Pattern)
Time : 3 Hours Max. Marks : 70
Instructions : i) Attempt any five questions.
ii) All questions carry equal marks.
1. Explain the role of Marketing Managers in Business Strategy formulation.
2. What is the meaning of sustainable Competitive Advantage ? Illustrate some Competitive
Advantages of
i) Passenger Car Companies
ii) Cola companies
3. Suppose you are to start a business in Processed, Packaged Food Industry ; Identify
i) Major market segments
ii) Customer buying motivations
iii) Unmet needs of your target market
4. How transactional approach of marketing has evolved to be relationship marketing ? Explain.
5. Distinguish the role of relationship marketing in Industrial Consumer and services marketing.
6. Describe the concept of ‘Six Markets Framework’. How it helps in building longterm customer
relationships ?
7. Write short notes (any two) :
i) Nicher Strategies
ii) Constraints in strategic Marketing
iii) Learning Organizations
iv) Lifetime Customer Value(LCV)
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CNO. 205(TM) : Technology Management Specialization – VI,University Of Pune Question Paper,M.B.S. (Semester – II),2014 Question Paper

University Of Pune Question Paper
M.B.S. (Semester – II) Examination, 2014
CNO. 205(TM) : Technology Management Specialization – VI
MANAGING INNOVATIONS – II
 (2013 Pattern)
Time : 2. 30 Hours Max. Marks : 50
Instructions : 1) All questions are compulsory.
2) Neat diagrams must be drawn wherever necessary.
3) Figures to the right side indicate full marks.
4) Assume suitable data if necessary.
1. a) Explain Market Uncertainty endogeneity in context of Innovations. Discuss Generic
strategies for worldwide Innovation. 10
OR
b) Explain Acquisition and Mergers. Write note on strategic alliances and Licensing. 10
2. a) Explain the concept of technology transfer with respect to Innovations. What is value
stock ? 10
OR
b) Discuss about value stock and Techno-economic factors. 10
3. a) What is the National government role in Innovations ? Why it is necessary ? 10
OR
b) How the Innovations (R and D) are Financed ? What is the effect of politics and government
for financing R and D ? 10
4. a) How are Innovations carried in service organization ? Discuss the types of innovation in
services. 10
OR
b) What are a Customer Intelligence, Customer Intimacy and Customer Innovations ? State
its benefits. 10
5. a) Write note on : 10
i) Social Innovations
ii) Organization Innovation.
OR
b) Write note on Business innovations and Process Innovations. 10
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2014 Question Paper,M.B.S. (Semester – II),University Of Pune Question Paper,CNO205 (RABM) : RURAL AND AGRIBUSINESS MANAGEMENT (RABM) SPECIALIZATION –VI

University Of Pune Question Paper
M.B.S. (Semester – II) Examination, 2014
CNO205 (RABM) : RURAL AND AGRIBUSINESS MANAGEMENT (RABM) SPECIALIZATION –VI
Millennium Development Goal (2013 Pattern)
Time : 2.30 hrs Max. Marks : 50
 Instructions : 1) All questions are compulsory with internal choices within the
questions.
2) Figures to the right side indicate full marks.
1. Discuss the fundamental concept of MDG (Millennium Development Goals). How the MDG
originated ? How India’s MDG (Millennium Development Goals) is aligned strongly with
international commitments. 10
OR
1. What are the eight Millennium Development Goals (MDG) ? What are the issues in development
of Indian agriculture ? 10
2. What is the role of agriculture in meeting MDG (Millennium Development Goals) ? What do
you mean by marginalization of agriculture ? explain in details. 10
OR
2. Do you find the prospect of reducing poverty by 2015 with the help of MDG (Millennium
Development Goal) ? What do you mean by marginalization of poverty under structural
adjustment ? 10
3. What is the contribution of agriculture towards the current growth path in country ? How the
poverty could be reduced through agriculture led economic growth ? 10
OR
3. What is the contribution of MDG (Millennium Development Goal) towards eradicating poverty
and Hunger ? Discuss in details. 10
4. What are the emerging issues in meeting MDG (Millennium Development Goals) ? What is a
Macroeconomic reform ? How it would contribute to rural and agricultural development ?
Discuss in details. 10
OR
4. How rural infrastructure would contribute to agricultural growth and also in achieving MDG
(Millennium Development Goals) ? How policy actions and trade policies impact on Millennium
Development Growth ? Discuss in details. 10
5. Justify with relevant examples that foreign private direct investment contributes to rural
infrastructure development ? Discuss the role of governance structures in agriculture for
achieving the MDG’s (Millennium Development Goals) Explain with examples. 10
OR
5. Does foreign private direct investment contribute to rural infrastructure development ? Explain
with relevant examples. 10
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University Of Pune Question Paper,CNO 205 (IB) : International Business Mgt. (IB) Specialization – VI,M.B.S. (Semester – II),2014 Question Paper

University Of Pune Question Paper
M.B.S. (Semester – II) Examination, 2014
CNO 205 (IB) : International Business Mgt. (IB) Specialization – VI
GLOBAL COMPETITIVENESS AND STRATEGIC ALLIANCES
 (2013 Pattern)
Time : 2 Hours Max. Marks : 50
Instructions : 1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
1. Explain the various factors that determines the international environment.
OR
Explain the role of Government in national competitiveness study.
2. What is the role of quality and productivity in achieving world class competitiveness.
OR
Give suitable examples of management of technology and how it helps to gain competitiveness
advantages.
3. Explain various causes for lack of competitiveness of Indian firm.
OR
How to build global competitiveness of Indian Car Manufacturer ?
4. Define Joint venture and strategic alliance. Explain the benefits and scope of strategic alliance.
OR
Write 3 successful joint venture in Indian business environment and their reasons for the
success.
5. World leading car manufacturer intend to launch its luxury high-end model in India. How do
you think other car manufacturer should react to its plan ?
OR
A construction company specialized in pre-engineering giant steel constructions for factories
and ware houses, have short listed Russia and China for the first overseas market entry.
Which country would you suggest for the venture ?
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CNO - 205 (HR) : Human Resource – Management Specialization – VI,2014 Question Paper,M.B.S. (Semester – II),University Of Pune Question Paper

University Of Pune Question Paper
M.B.S. (Semester – II) Examination, 2014
CNO - 205 (HR) : Human Resource – Management Specialization – VI
CHANGE MANAGEMENT
(2013 Pattern)
Time : 2 ½ Hours Max. Marks : 50
 N.B. : 1) All questions are compulsory.
2) All questions carry equal marks.
1. Define Change. Explain why change is essential for any organisation to make progress.
OR
1. Define change. Discuss the seven phases of change.
2. Change : A Managerial necessity. Comment.
OR
2. Explain the necessity to implement change in changing environment and technology.
3. Explain the various areas of change.
OR
3. Discuss the challenges involved in implementing change.
4. Discuss the organizational Development Model of change in detail.
OR
4. What is learning organization ? Discuss the concept in detail.
5. “Leader is the person behind implementing change in organization”. Comment.
OR
5. Explain with the help of suitable example how Leader can lead change in an organization.
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M.B.S. (Semester – II),CNO 205 (IT) : INFORMATION TECHNOLOGY MANAGEMENT SPECIALIZATION – VI,University Of Pune Question Paper ,2014 Question Paper

University Of Pune Question Paper
M.B.S. (Semester – II) Examination, 2014
CNO 205 (IT) : INFORMATION TECHNOLOGY MANAGEMENT SPECIALIZATION – VI
Data Warehousing and Data Mining
(2013 Pattern)
Time : 2½ Hours Max. Marks : 50
Instruction : All questions are compulsory.
1. What is data mining ? Explain data mining functionalities in detail. 10
OR
Define dimension modeling. Explain various types with example.
2. What is data warehousing ? Explain data warehousing architecture with neat diagram. 10
OR
What is OLAP ? What are the 3 types of OLAP Servers ?
3. Explain different backend tools and utilities of data warehousing. 10
OR
What is data cube ? Explain OLAP data indexing.
4. What is data processing ? Explain major tasks associated with it. 10
OR
Explain data reduction and data cube aggregation.
5. Explain clustering and its methods in data mining. 10
OR
Discuss how data mining is helpful in retail industry.
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CNO 205 (MKT) : Marketing Management Specialization – VI,2014 Questio Paper,M.B.S. (Semester – II),University Of Pune Questio Paper

University Of Pune Questio Paper
M.B.S. (Semester – II) Examination, 2014
CNO 205 (MKT) : Marketing Management Specialization – VI
RETAIL MARKETING
(2013 Pattern)
Duration : 2.30 Hours Max. Marks : 50
 Instructions : 1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Figures to the right indicate marks for that question/sub-question.
5) Your answers should be specific and to the point .
6) Support your answers with suitable live examples.
7) Draw neat diagrams and illustrations supportive to your answer.
1. A) Explain the role of retailer in a distribution channel. What are the functions of a
retailer ? 10
OR
B) Define Retailing. Discuss the drivers of growth of retail in the country. 10
2. A) What makes location decisions in retailing, strategic in nature ? Discuss with suitable
examples the factors necessary to consider before selecting a final site for any
store. 10
OR
B) Explain steps involved in choosing a retail location and methods of evaluating a trading
area. 10
3. A) Compare between the top management’s merchandising strategy and merchandise
planner’s merchandising approach. 10
OR
B) What are the differences between a fashion, fad, and staple ? How should a merchandise
planner manage ? 10
4. A) How important is the role of pricing in retail marketing mix ? Briefly discuss the various
retail pricing approaches available to the retailer. 10
OR
B) Explain the role of communication in retailing and how do we implement and evaluate the
retail communications programs. 10
5. A) Discuss the major national and international players in the retail world. 10
OR
B) Explain the impact of FDI on Indian retail market. 10
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