University Of Pune Question Paper
M. M. M. ( Semester - III ) Examination - 2012
FINANCIAL SERVICES MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Solve any five questions.
(2) All questions carry equal marks.
Q.l) Explain the difference between Products and Services ? How do these
differences impact the Marketing Process for Financial Services ?
Q.2) “Insurance an evolving Financial Service Market in India.” Elaborate.
Q.3) Describe various Services and Products that are offered by Banks.
Distinguish between Bank Guarantee and Letter of Credit.
Q.4) Explain various types of Mutual Funds. Explain thoroughly what is Entry
and Exit Load ?
Q.5) What do you understand by Customer Relationship Management in Banks ?
Explain various activities that constitute Customer Relationship Management.
Q.6) Explain various functions undertaken by a Typical Merchant Banker.
Q.7) What Financial Services are associated with Stock Market ? Explain
thoroughly.
Q.8) What are the different avenues available for Project Finance ? Explain
thoroughly what is Venture Capital Finance ?
Q.9) Write short notes : (Any Three)
(a) AMC
(b) Plastic Money Marketing
(c) IRDA
(d) Housing Finance Pros and Cons for a Banker
(e) Retail Banking
M. M. M. ( Semester - III ) Examination - 2012
FINANCIAL SERVICES MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Solve any five questions.
(2) All questions carry equal marks.
Q.l) Explain the difference between Products and Services ? How do these
differences impact the Marketing Process for Financial Services ?
Q.2) “Insurance an evolving Financial Service Market in India.” Elaborate.
Q.3) Describe various Services and Products that are offered by Banks.
Distinguish between Bank Guarantee and Letter of Credit.
Q.4) Explain various types of Mutual Funds. Explain thoroughly what is Entry
and Exit Load ?
Q.5) What do you understand by Customer Relationship Management in Banks ?
Explain various activities that constitute Customer Relationship Management.
Q.6) Explain various functions undertaken by a Typical Merchant Banker.
Q.7) What Financial Services are associated with Stock Market ? Explain
thoroughly.
Q.8) What are the different avenues available for Project Finance ? Explain
thoroughly what is Venture Capital Finance ?
Q.9) Write short notes : (Any Three)
(a) AMC
(b) Plastic Money Marketing
(c) IRDA
(d) Housing Finance Pros and Cons for a Banker
(e) Retail Banking
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