University Of Pune Question Paper
M. M. M. ( Semester - III ) Examination - 2012
INTERNATIONAL MARKETING
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Question No. 7 is compulsory.
(2) Attempt any four out of the remaining.
(3) All questions carry equal marks.
Q.1) Define International Marketing and Domestic Marketing and write difference
between them.
Q.2) Discuss importance of Promotion and Promotional Strategies in Global
Marketing.
Q.3) “Research Design should be perfect in International Marketing Research”.
Explain it.
Q.4) What are the important factors required in Distribution Channels for
International Marketing. Explain its limitations if any.
Q.5) Write short notes : (Any Two)
(a) Exim Policy as on 31 March, 2012
(b) Marine Insurance
(c) Global Retailing
(d) Impact of Culture in International Marketing
Q.6) What is Product Life Cycle ? What its importancy linking with
International Marketing ? Give example.
Q.7) Case Study :
Internet Marketing, also referred to as i-marketing, web marketing, on
line marketing or e-marketing, is the marketing of products or services
over the Internet. It also refers to the placement of media along different
stages through Search Engine Marketing, Search Engine Optimisation,
Banner ads on specific websites, e-mail marketing and web strategies.
The information revolution is changing the way business is conducted
nationally and internationally also. E-commerce is also applied to all
sorts of business transactions implemented over the web such as B2B,
B2C, C2C transactions, globally.
Emerging changes in Marketing Globally, due to Internet has most
propound impact has attend the way business is bring conducted, the
way companies operate, the market place and the manner in which
they complete, and the manner in which they serve their customers.
New business models emerging, often breaking away from the traditional
business models. This has made co. retheme their marketing stratgies
also. The information revolution has impact on emerging changes which
includes distance, Time, Human Resources, Product Value, Growth,
Efficiency, Market, Distribution, Transactions, Knowledge Management
and also Brand-building Process.
Questions :
(a) What is the impact of Internet Marketing in International Marketing ?
(b) What emerging changes in Global Marketing ?
(c) What are those new strategies adapted by the companies over
traditional Business Models ?
[
M. M. M. ( Semester - III ) Examination - 2012
INTERNATIONAL MARKETING
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Question No. 7 is compulsory.
(2) Attempt any four out of the remaining.
(3) All questions carry equal marks.
Q.1) Define International Marketing and Domestic Marketing and write difference
between them.
Q.2) Discuss importance of Promotion and Promotional Strategies in Global
Marketing.
Q.3) “Research Design should be perfect in International Marketing Research”.
Explain it.
Q.4) What are the important factors required in Distribution Channels for
International Marketing. Explain its limitations if any.
Q.5) Write short notes : (Any Two)
(a) Exim Policy as on 31 March, 2012
(b) Marine Insurance
(c) Global Retailing
(d) Impact of Culture in International Marketing
Q.6) What is Product Life Cycle ? What its importancy linking with
International Marketing ? Give example.
Q.7) Case Study :
Internet Marketing, also referred to as i-marketing, web marketing, on
line marketing or e-marketing, is the marketing of products or services
over the Internet. It also refers to the placement of media along different
stages through Search Engine Marketing, Search Engine Optimisation,
Banner ads on specific websites, e-mail marketing and web strategies.
The information revolution is changing the way business is conducted
nationally and internationally also. E-commerce is also applied to all
sorts of business transactions implemented over the web such as B2B,
B2C, C2C transactions, globally.
Emerging changes in Marketing Globally, due to Internet has most
propound impact has attend the way business is bring conducted, the
way companies operate, the market place and the manner in which
they complete, and the manner in which they serve their customers.
New business models emerging, often breaking away from the traditional
business models. This has made co. retheme their marketing stratgies
also. The information revolution has impact on emerging changes which
includes distance, Time, Human Resources, Product Value, Growth,
Efficiency, Market, Distribution, Transactions, Knowledge Management
and also Brand-building Process.
Questions :
(a) What is the impact of Internet Marketing in International Marketing ?
(b) What emerging changes in Global Marketing ?
(c) What are those new strategies adapted by the companies over
traditional Business Models ?
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