University Of Pune Question Paper
B.Sc. H.S. (Semester – V) Examination, 2014
505 : MARKETING MANAGEMENT
(2008 Pattern)
Time : 3 Hours Max. Marks : 70
Instructions : 1) Q. No. 1 is compulsory.
2) Attempt any five questions from remaining Q. 2 to 9.
3) Figures to the right indicate full marks.
4) Draw the figure wherever necessary.
1. Write short notes on (any four) : 20
a) Branding
b) Telemarketing
c) Duties of Marketing Manager
d) Location of services
e) Internal Environment
f) Additional 3p’s of services.
2. Define product explain New Product Development Stages in brief. 10
3. Discuss any four general pricing methods. 10
4. Define distribution. Explain importance of distribution. Enlist channel levels of distribution. 10
5. Discuss various tools of public relations. 10
6. Discuss Fire GAP model or Service Quality. 10
7. Draw Consumer Behaviour model. Explain, in brief, cultural factors affecting it. 10
8. Define market segmentation. Discuss demographic segmentation in brief. 10
9. Explain : 10
a) Measuring customer satisfaction
b) Relationship marketing.
——————
B.Sc. H.S. (Semester – V) Examination, 2014
505 : MARKETING MANAGEMENT
(2008 Pattern)
Time : 3 Hours Max. Marks : 70
Instructions : 1) Q. No. 1 is compulsory.
2) Attempt any five questions from remaining Q. 2 to 9.
3) Figures to the right indicate full marks.
4) Draw the figure wherever necessary.
1. Write short notes on (any four) : 20
a) Branding
b) Telemarketing
c) Duties of Marketing Manager
d) Location of services
e) Internal Environment
f) Additional 3p’s of services.
2. Define product explain New Product Development Stages in brief. 10
3. Discuss any four general pricing methods. 10
4. Define distribution. Explain importance of distribution. Enlist channel levels of distribution. 10
5. Discuss various tools of public relations. 10
6. Discuss Fire GAP model or Service Quality. 10
7. Draw Consumer Behaviour model. Explain, in brief, cultural factors affecting it. 10
8. Define market segmentation. Discuss demographic segmentation in brief. 10
9. Explain : 10
a) Measuring customer satisfaction
b) Relationship marketing.
——————
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