2014 Question Paper,AGROCHEMICALS AND PEST MANAGEMENT Paper No. – XIII : Agro based Marketing Management,M.Sc. (Part – II) (Semester – IV),Solapur University Question Paper

Solapur University Question Paper
M.Sc. (Part – II) (Semester – IV) Examination, 2014
AGROCHEMICALS AND PEST MANAGEMENT
Paper No. – XIII : Agro based Marketing Management
Day and Date : Tuesday, 22-4-2014 Max. Marks : 100
Time : 3.00 p.m. to 6.00 p.m.
Instructions : 1) All Sections are compulsory.
2) Figures to the right indicate full marks.
SECTION – I
1. Choose the correct alternative : 20
1) ______________ is a process of identifying needs, wants and demands and
try to satisfy the same.
a) Marketing b) Segmentation
c) Promotion d) None of above
2) ___________ is type of research design.
a) Exploratory b) Explanatory
c) Qualitative d) None of above
3) ___________ is a decision process and acts of people involved in buying and
using product.
a) Buying behavior b) Selling behavior
c) Casual behavior d) None of above
4) __________ is the first step of consumer buying process.
a) Problem recognition b) Purchase decision
c) Consumer decision d) None of above
5) In SWOT analysis T stands for ____________
a) Threats b) Transform
c) Treat d) Transfer
SLR-VP – 13 -2-
6) ________ is the first step in selecting and establishing the research design.
a) Select the research design
b) Select the target market
c) Select the customer
d) None of above
7) _____________ is the function of NABARD.
a) Providing loan to state government and non government organization
b) Providing funds to orphan children
c) Providing funds to education
d) None of above
8) While measuring demand marketer focus on ______
a) Market potential b) Customer focus
c) Competitor potential d) None of above
9) ______________ is first step in market segmentation.
a) Identify the target market
b) Create sub group
c) Review the behavior
d) None of above
10) The first step in the process of product promotion is ____________
a) Segmentation b) Promotion
c) Pricing d) Physical evidence
11) ___________ is the approach to marketing.
a) Functional b) Price
c) Product d) None of above
12) __________ is the type of marketing.
a) Online b) Buying
c) Physical d) None of above
-3- SLR-VP – 13
13) WTO stands for _____________
a) World Trade Organization
b) World Tour Organization
c) World Tariff Organization
d) World Tourism Organization
14) APEDA stands for _____________
a) Agricultural and Processed Food Product Export Development Authority
b) Agricultural and Possessed Food Product Export Development Authority
c) Agrochemical and Processed Food Product Export Development Authority
d) Agrobased and Processed Food Product Export Development Authority
15) ____________ is the factor of external environment.
a) Demographic b) Employees
c) Machineries d) None of above
16) ____________ is the paid form of non personal presentation.
a) Advertisement b) Promotion
c) TV add d) None of above
17) Segmentation refers to a process of _____________ a large unit into small
unit.
a) Bifurcating b) Combining
c) Targeting d) None of above
18) Market risk is known as _____________
a) Systematic risk b) Moderate risk
c) High risk d) Differential risk
19) ____________ is a crucial factor in supply chain management.
a) Local decision b) Advertising decision
c) Promotion decision d) None of above
20) ____________ is a person who sales merchandise or services.
a) Sales person b) Manager
c) CEO d) Branch manager
SLR-VP – 13 -4-
SECTION – II
Write any three : 60
2. Explain new product development stages.
3. Explain agricultural import and export process.
4. Explain the types of marketing.
5. Explain sales character and its type.
6. Explain marketing mix.
SECTION – III
Short notes (Write any four) : 20
1. Demand measurement
2. WTO
3. Strategies for increasing customer value
4. Competitive advantage
5. Importance of marketing
6. Product life cycle.
_____________________

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