Monday, July 6, 2015

Bangalore University B.COM Marketing Management Question paper November 2012

University: Bangalore University
Course: B.com Marketing Management
Subject : B.com commerce
Year of Question Paper : November 2012

III Semester B.COM. Examination, October/November 2012
(fresh)(Semester scheme) (2012-12 and onwards)
COMMERCE
MARKETING MANAGEMENT

SECTION-A

Answer any eight of the following question. Each question carries two marks. (8x2+16)

1. a)What do you mean by Marketing plan?
b)What do you mean by downsizing strategy?
c)Write a note on Micro-Marketing Environment.
d)What is learning model?
e)Write a note on Target market?
f)What are the differences between Selling and Marketing price?
g)Write a note on publicity?
h)What do you mean by pricing?
i)What do you mean by product positioning?
j)Write a note on undifferenciated marketing?

SECTION-B

Answer any three of the following question.Each question carries eight marks (3x8=24)
2.Explain the process of marketing?
3.Explain the various marketing strategies at different stages of product
life-cycle?
4.What do you mean by Branding.? Explain the importance of Branding?
5.Explain E-Business and M-Business?
6.Explain the role and importance of distribution channel

SECTION-C

Answer any four of the following question, Each carries fifteen marks (15x4=60)

7.Define Marketing.Explain concepts of marketing.
8.Explain various factors influencing the consumers behaviour.
9.Define Market Segmentation.Explain the basis for Market Segmentation.
10.Explain the various components of macro-marketing environment.
11.What do you mean by Advertising? Explain the different Medias of advertising.

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