Tuesday, May 27, 2014

International Marketing Management - II, BBA Sardar Patel University 4th Semester 2014 Question Paper

International Marketing Management - II BBA SPU question paper is illustrated below. The exam was held on 25-02-2014. Get the contents right from here and use the same for your exam preparation.

SARDAR PATEL UNIVERSITY
SYBBA (FT)
Subject: International Marketing Management - II
Code: UM04CBBF03
Tuesday, 25 February 2014
10.30 am - 12.30 pm
Total Marks: 60
Q.1 Define a Local Product, a national Product, an international Product and a global Product. Describe various combinations of Product/communication strategies available to global marketers and also when is it appropriate to use each. [15]
OR
Q.1 Write short note on : [15]
1) Product Positioning
2) Product Design Consideration



Q.2 Discuss global pricing objectives and strategies with its environmental constraints on global pricing decisions. [15]
OR
Q.2(a) What is transfer price? What is the difference between a transfer price and a regular price? Explain briefly methods for determining transfer prices? [08]
(b) Is Dumping an attractive competitive price strategy for a company ? Discuss Dumping. [07]

Q.3 Enumerate factors influencing the channel structures and strategies available to Global Marketer and also describe International Channel Innovation. [15]
OR
Q.3 Write note on :
1) Channel Strategy for new market entry
2) Physical Distribution " and Logistic

Q.4 Explain the role of Public Relation, Personal Selling and Sales Promotion in global marketing.  [15]
OR
Q.4 Discuss the role of :  [15]
1)Direct Marketing
2)Trade shows and Exhibition
3) Sponsorship Promotion in global marketing.

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