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Monday, December 21, 2015

RETAIL AND DISTRIBUTION MANAGEMENT,2010 Question Paper,University Of Pune Question Paper,P. G. D. M. M. (Semester - II)

University Of Pune Question Paper
P. G. D. M. M. (Semester - II) Examination - 2010
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Question No. 7 (Case Study) is compulsory.
(2) Answer any four questions from the remaining.
(3) All questions carry equal marks.
Q.1) Keeping in mind the development happening in the Indian Retail
Scene, what is the need of the hour for Indian Retailers ? [14]
Q.2) Discuss functions of Wholesalers and the different types of
Wholesalers in brief. [14]
Q.3) How do facilities like adequate Banking and easy access to public
transportation affect development of shopping areas ? [14]
Q.4) Discuss different types of Non-store Retailing Formats. [14]
Q.5) Discuss Intensive, Selective and Exclusive Distribution with relevant
examples. [14]
Q.6) What is Merchandising ? Discuss steps in Merchandising Planning. [14]
Q.7) Case Study :
In Fashion is a store on Laxmi Road which is known for its fashionable
apparels for women. They are planning launch of a new product line
in women’s wear which is formal wear for working women. They have
plans to bring a celebrity to the store for launching this line of product.
You are appointed as the Manager in charge of handling Promotion.
How will you blend different components of the Promotion
Mix to make this venture successful ? [14]

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