Monday, December 21, 2015

2010 Question Paper,P. G. D. M. M. (Semester - II),University Of Pune Question Paper,INTEGRATED MARKETING COMMUNICATION

University Of Pune Question Paper
P. G. D. M. M. (Semester - II) Examination - 2010
INTEGRATED MARKETING COMMUNICATION
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
(3) Logical reasoning and appropriate examples will carry more
marks.
Q.1) Which are the different components of IMC ? Explain advantages and
disadvantages of each.
Q.2) Draw organisation structure of an Ad Agency. Explain role of each
department in campaign or communication process of any brand.
Q.3) Differentiate between Direct Marketing and Personal Selling with suitable
examples.
Q.4) Sales Promotion Techniques are new Methods of Customer Attraction in
the Era of Hypercompetitive Market. Explain.
Q.5) What is Media Planning ? What is its significance ?
Q.6) Formulate an Ad Strategy for 3G Mobile Phones.
[3888]-202 1 P.T.O.
Q.7) Short notes : (Any Two)
(a) AIDA
(b) Public Relation
(c) Event Management
(d) Hoarding Contractors
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